4 Easy Packaging Steps to attract Customer Attention.
In an Industry worth about $30 billion, Companies are implementing new and innovative ways are being in the process of printing and packaging and more companies are trying to develop newer ways to attract the attention of customers for a better sales pitch. To be able to attract the attention of your customers is considered a turning point for every company which is looking to increase its profits.
Every company cosiders the Great Importance of this aspect and serves as a pinnacle point in setting the Strategy.
Considering of Great Importance, to ascertain the the counsel of highly dedicated professionals in this matter and that is purpose Maadico and its Marketing and sale department to ensure your company’s agility, sustainability and proper digitalization.
These days, companies are investing huge amounts of money in advertising and packaging components, considering a contributing factor in attracting the attention of the customers. But what are the best ways to attract the attention of the customers and increase your sales while keeping your expendable product fresh in the packaging?
Here are 4 simple ways to attract the attention of your customers and have better sales:
Identify your product and what it needs to attract the attention of your customers.
There is a wide range of products that need a lot of attention depending on what they are and what they are trying to offer to the customer. A farmer will need his products to withstand heat and to able to maintain freshness while the purpose of this packaging is completely different from keeping a laptop safe and working. The best process in this regard is to:
- Identify what your customer wants from your product when opening the package.
- What condition do you want your product to be in when your customer sees it?
- Is what’s inside the box what you advertised?
While many business owners tend to offer good products, the quality of the product changes greatly when it reaches the hands of the customer. Always consider what your customers expect from you and your product. let us help you with that in our Operation Department.
Keep the Design Simple yet Attractive to your customers.
It is crucial that the customer is attracted to your product rather than those of you rivals. There are probably hundreds of products just like yours and you need to identify what would attract the attention of the customer better.
Many prefer simple designs to flamboyant and colorful ones. They tend to prefer warmer colors to colder ones and the color needs to be connected to what’s inside the package.
What are you selling?
If you are trying to sell Mango’s for example, your colors of choice need to remind the warmth of a tropical Island and the refreshment of a cool drink, rather than choosing cold colors like light blue which usually reminds people of a cold winter day. So in order to be able to attract the attention of your customers to your product, you must:
- Keep your designs simple and creative.
- Your colors of choice must not contradict what’s inside.
- Try to create a sense of nostalgia in the mind of your potential customers.
- Keep your colors warm and refreshing.
Swim against the tide.
At times we see companies going in the opposite direction. In other words, in order to attract the attention of customers, they would employ a non-related approach.
What is a non-related approach?
Throughout the 70’s to the early 00’s technological and IT companies would use a set of simple techniques to attract the attention of customers. If you ordered an Ericsson or Nokia cell-phone online you would see it arrive in a big package including a huge phone, charger, headphones, USB cord, Webcam Cord, smart pen, a separate user’s manual for each language and a wide array of objects which at times would remain untouched until you resold the product.
Manufacturers would mainly use a white color for their products which ended up becoming dirty and was considered by many to be unattractive, short-lasting and generally pale.
Packaging would be mostly not only huge but too complicated and a hassle when you wanted to recollect what was in the product and give it away. It was unattractive, linear, and failed to attract the attention of the customers.
A new player
Come 2009 and Apple gained worldwide attention. The new phone attracted the attention of the customers with its wide range of available colors, simplicity, small and minimalist packaging. It takes cool new approach to the apple store which provided its customers with a lot of cool new features.
Counting your steps, you could play games on it, it had a powerful and creative camera plus, you had the entire music collection of the world at your fingertips.
And all of this came out of a package the same size as a brick and only one USB cord that served the entire purposes one required.
Of course the counterparts of Apple such as Samsung or Motorola probably had more powerful phones which had a better functionality and also a better camera but pay attention how Apple attracted the attention of the customer:
- Swim against the tide.
- Recognize the strengths and weaknesses of your rivals.
- Being a smaller company doesn’t mean you can’t be more successful.
- Have a minimalist approach to your packaging and product design.
Keep your Packaging sleek, fresh, and clean.
When designing the package for their products, Business owners and manufacturers need to have an active role. They need to put themselves in their shoes to see what attracts the attention of their customers.
Nowadays, newer materials are being tested every day which have a better quality, keep your product fresh while fully protected and provide the possibility of high quality print. Of course, this quality comes at a price which some start-up companies cannot afford or it would not be economically efficient to invest in.
And so again, we go to the first step of attracting the attention of your customer. Identify your product. What do you require your product to look like when a customer opens a package?
Of course, for a computer company, it would be completely useless to use a material for their packaging which has originally been designed to keep fruits and vegetable fresh when reaching the customers. But it is crucial for them to design their packages with the highest possible print quality and in a way that it fully protects the product before it reaches the hands of the customer. So, when you are designing your package: