Sustainable Growth through Expertise
By deﬁnition, marketing is the ﬁeld of management devoted to selling. It is the link between production and proﬁt, providing the expertise for taking a product or service through the most appropriate channels to ﬁnd the people most likely to buy it. To fulfill this goal, it is crucial to become adept at understanding the market. This means closely studying the behavior and lifestyle of the customer so that a product or service can be developed to be irresistible in every way, from the purpose, function, quality, and look of it, to the speed at which it is delivered, the places it is sold, its price, and the level of customer service support offered.