Automotive Interiors Expo
With the transformation of higher social status, rising highly-educated proportion, and economic independence of women, the proportion of women in the labor market has increased. As shown in the observations of the ages of women’s labor participation, and with the promotion of higher education, the peak age of women’s labor participation had been extended to 25–29 in 2000 to 2010 from 20–24 in 1980 to 1990. Therefore, it can be inferred that more attention has been paid to female consumers after they obtain economic independence, and products that mainly focused on male consumers have noticed business opportunities in female consumers.
From the perspective of the contemporary automobile market, strategies that mainly targeted male consumers have gradually transferred to female consumer groups, and all automobile brands have begun to design car models exclusively for women, according to needs of female groups. Jane Cunningham and Philippa Roberts mentioned in 2007: “Women have become the most important consumer group in the world, almost having 80% rights of consumption decision-making. Women are almost the decision-makers of purchasing consumer goods, which includes more than just the consumption of household and female products. In fact, over 60% of computers and cars are purchased by women. It can be seen that the automobile market has female consumers included as one of the important groups for design.
Many contemporary automobile manufacturers have released car models exclusively for women. The largest difference between the male automobile market and the female automobile market is that not all women would like the same car, and there are differences in their preferences based on different ages, occupations, and identities There are great differences between females and males in choosing to buy a car, as women are more likely to have different needs and impressions according to different groups that fit in with them. For males, the overall comfort of automotive interiors and driving safety are uppermost considerations, while women are more focused on the design of automotive interiors; thus, automobile manufacturers are more likely to make interior designs closer to household feelings, in order to follow up the awareness of consumers
. Automobile manufacturers have noticed that consumers are focused on the comfort of automotive interiors, and have realized that interiors are the part mostly exposed to consumers, as they tend to spend a long time inside the car; therefore, more detailed design has been added to automotive interiors, regardless of the redesign of car models or special editions. For example, the car model Nissan Tiida TK, which was redesigned in October 2013, has increased interior space for female drivers to store more goods. For another example, the special Cerise edition of the Nissan March, as launched in September 2013, in addition to the design of multiple spaces for the storage of small objects, has added a cosmetic mirror to the visor in the front seat to meet the cosmetic needs of women in a car, and matched the contour with the interior automotive design to create a different visual feeling in the car. The market has noticed that a common point when women purchase a car is that women tend to purchase SUVs (Sport Utility Vehicles) and small hatchbacks, as both of these cars can meet the needs of placing more goods and their backseats can be unfolded to place large-sized articles, which indicates the characteristics of both storage and carrying passengers. Therefore, these car models have become the first choice of female transportation tools. However, automotive interior designs targeted at females are not widely applied and are mainly composed of original interior outfits. Since the mental feelings of females can change due to atmosphere in a certain environment, when purchasing a car, priorities shall be given to the convenience of commuting, shopping, and travelling.
Specifically, there are great differences between single women and married women with children. Moreover, women are not just focused on details: they also consider levels besides function. They hope that the environment of a car is not just helpful, but is also a place that is attractive and safe in which people would feel comfortable physically and mentally.
Automotive Interiors Expo Europe exhibitors represent the A-Z of car interiors, with our exhibitors’ products being found in vehicles from just about every car manufacturer you can name, from Ferrari, Maserati, McLaren and Porsche through to GM, Volkswagen, Jaguar, BMW, Kia Toyota and Chery to name just a few!
The show is about quality, color, texture, touch, feel and innovation. Specialty finishes are a strong theme of the expo, with some companies offering plastic compounding and master batching, metallized plastics and chrome-look plastics, and others presenting hot foil stamping and film insert molding.
You’ll find a wide range of fabrics, acoustical materials, shape-forming materials and foams, fasteners and adhesive systems, lighting and more! The show is a must-visit for Tier 1 suppliers as well as for interior design teams from car manufacturers wanting to keep up with the rapidly changing world of materials, finishes and technologies that contribute to ‘touch and feel’.
The show is of equal significance to design teams and procurement people, and is full of things to see whether you are working as an interior designer or, just as importantly, as a Tier 1 or 2 component manufacturer. This is a solutions show with a tremendous number of innovative products to see!
In 2019, From fabrics to lighting, foams to fasteners, veneers to laminates, and seating to switches – the 2019 edition of Automotive Interiors Expo was the biggest yet, with a record number of attendees enjoying the latest products and innovations from over 180 exhibitors.
Meanwhile the free-to-attend Style & Technology Studio saw some 40 expert speakers address everything from plastic metallization through to the integration of optical fiber for interior customization.
Attendees were able to touch, feel and sample colors, textures and quality finishes, while also discovering new HMI materials, lighting technologies, advanced materials, and manufacturing processes.
Leonhard Kurz displayed a number of eye-catching, interactive backlit interior component concepts, including a backlit door trim featuring an innovative ‘day-night’ design. Inspired by nature and called Cloudy Feathers, the trim boasts touch functionality realized by capacitive POLY TC touch sensors, manufactured by Kurz subsidiary, PolyIC.
“We’re here at Automotive Interiors Expo to show the possibilities when you combine electronic foils with function foils and touch sensors, in a design context,” explained Thomas Hagen, area sales manager for Kurz, during the first morning of the show. “The show has already been very busy, with very exclusive visitors coming from all over the world.”
Toyota Boshoku displayed an exquisitely finished door trim for the Lexus LS Series, featuring ornamental cut glass and hand-folded satin detailing, to highlight its expertise in Japanese craftsmanship. The door trim was made using the company’s innovative, lightweight Kenaf natural-fiber based material, which uses a unique, patented method whereby heat-expandable microcapsules fill the gaps between the fibers during molding, to provide a rigidity comparable to that of conventional materials, but with a 20% weight saving. “We want to show new technology, but with traditional Japanese thinking, too,” explained Shinji Tominaga, general manager, R&D, Toyota Boshoku.
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