Brille & Co.

Brille & Co.

August 2nd, 2020
Location on map

Store-based retailing still dominates the retailing landscape within the pet care market; however the industry is undergoing a significant transformation due to the rise of internet retailing. Pet shops and superstores are expected to be under the most pressure given the changes in the retailing landscape. However, to become more resilient, pet shops and superstores will continue to offer professional advice and value-added services to keep pet parents coming back.

North America and Western Europe remain the epicentre of pet care as pet humanisation and premiumisation trends are well established. Having said that, emerging markets in Asia Pacific and Latin America show great potential for growth within the pet care market.

Asia Pacific is the fastest growing region for contact lenses and solutions. Rising income levels, growing healthcare spending and significant investment by leading companies have improved access to preventative eye care and boosted consumer spending. Also, a rise in myopia and ageing populations are leading to more people needing eyewear, including contact lenses.


Asia Pacific is the second largest region in terms of contact lenses and solutions sales, generating value sales of USD6,882 million in 2019. The region is also the fastest growing, with absolute value growth of USD973 million over 2014-2019, representing half of global sales growth.

Japan dominates the region’s sales, representing 50% of total regional sales of contact lenses and solutions in 2019. Despite the maturity of the market and a population decline, Japan continues to see growth in sales of contact lenses and solutions. Daily disposable lenses is a key driver of overall growth in Japan, while cosmetic lenses remain popular among young consumers.

China posted the highest absolute value growth over 2014-2019, driven by economic growth, rising income levels, growing healthcare spending and substantial investment by leading companies. With increased health awareness, contact lenses are being preferred by local consumers who are increasingly exercising regularly, because contact lenses involve less of a risk of eye injury than eyeglasses during physical activity.

Optical shops is still the leading channel in Asia Pacific, as consumers prefer receiving a complete service, from eye examination to consultation, by qualified opticians. Internet retailing attracts consumers by offering convenience, as well as discounts and special offers.

Asia Pacific is expected to continue growing over 2019-2024. China, Japan and Taiwan will be the leading contributors to the region’s absolute value sales growth, while India will see the fastest year-on-year growth.

Growth in the global pet care market remains strong following rising incomes. Pet care spending is closely related to income, as consumers that earn more are able to devote more disposable income to their pets. Millennials or Generation Z continue to become more prominent as pet parents and are reshaping the pet care market in several important ways.

Despite its maturity, growing demand for eyewear is supported by demographic and consumer trends resulting in rising incidences of vision-health issues and the growing influence of eyewear as a fashion statement. The industry is to experience growing consolidation as players across the value chain seek to capitalise on these growth expectations. Prices are to become increasingly polarised as demand for affordable eyewear grows alongside renewed interest in the luxury segment.

While cellulose acetate frames have often been promoted as an eco-friendly alternative to plastics, their production often involves the disposal of up to 80% of the acetate used. This waste then requires significant purification before disposal to reduce ecological harm. With most of the world’s frames produced in vast and opaque supply chains, between brands the safety of working conditions and waste disposal may vary as much as the quality of the frames themselves.

Eingang Mitte

Additionally, the production of these frames, exposes workers to particularly toxic chemicals, risking long-term health consequences if adequate ventilation and protective clothing is not available.

However, beyond basic national origins, retailers have typically been unable to provide significant detail about the materials and processes employed in the manufacturing of the brands that they stock. This is partly a function of the industry’s characteristic opacity and lack of supply chain transparency. This represents an opportunity for players to lead on ethics and sustainability, rather than be pressed into following what may grow into an industry standard. 

While traditional store-based retailing, led by optical shops, is expected to retain significant influence over sales of eyewear, traditional channels will face rising pressure from the growing sophistication of internet retailing in sales of sunglasses, contact lenses and spectacle frames. Additionally, merger and acquisition activity at the highest levels of eyewear manufacturing and retailing will see the independent sector increasingly under pressure.

The eyewear market in Germany once again recorded a positive performance in 2019. Year on year, the public awareness of visual impairments and sight defects is increasing in Germany, which is helping the market to continue developing.

There is gradual polarisation in demand for eyewear products in Germany. On the one hand, companies and retailers that compete on the basis of prices and aggressive promotions are gaining popularity.

The competitive landscape of eyewear in Germany is relatively fragmented, nonetheless the top three players still account for more than a quarter of total retail value sales, and they are all local companies: Fielmann, Rodenstock and Carl Zeiss Vision. Fielmann in particular has a very strong reputation in the market with its numerous optical shops across the country, with the chain well known for its customer service.

A first pair of spectacles or a first set of contact lenses is usually purchased in a traditional optical shop in Germany, while, for repeat purchases, consumers still favour optical shops for spectacles but are more open to buying online for contact lenses. Within spectacles, optical shops remains the dominant channel, not only because of the large number of stores of leading optical chains like Apollo Optik or Fielmann, but also because consumers demand professional advice and service, particularly regarding the eyesight test when purchasing spectacles.

Brille & Co is the trade fair for opticians in the heart of North Rhine-Westphalia and is an important order platform for the industry. The trade visitors not only use the event for information and shopping, but also to bring themselves up to date with optical devices, to collect ideas for customer loyalty and marketing, or to round off their range with accessories for the eyes.

In addition to the latest eyewear creations include vision testing devices and other Opticians equipment and shop fittings for exhibition portfolio of Messe. The glasses & Co offers everything interesting and new in the field of optics.



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