Creativeworld is the world’s leading trade fair for the international hobby, handicrafts and artists’ requisites sector. In 2020, a total of 369 exhibitors from 40 countries made presentations to 9,201 trade visitors. At Creativeworld, exhibitors show their latest products, techniques and materials for decorative crafts, graphic and artists’ requisites, handicrafts, textile design, graffiti, street art and creative hobbies. And, as a trend and business platform, the trade fair is the first important venue of the business year. Creativeworld is the ideal order platform for the wholesale, retail and specialist trades, DIY markets, garden centres, the internet and mail-order trades. With its multi-faceted complementary programme of events, Creativeworld is a source of new ideas, inspiration and expert knowledge.
Creativeworld is the world’s biggest and most important trade fair for the DIY sector. Key players and newcomers to the sector will meet in Halls 4.1 and 4.2 of Frankfurt Fair and Exhibition Centre to present their innovations in the fields of hobbies, arts and crafts, graphic artists’ and artists’ requisites, handiwork, textile design, street art und graffiti.
With its unrivalled blend of business, trends and workshops, Creativeworld exerts a magnetic power of attraction every year. On the one hand, it is the order fair for the sector. On the other hand, it offers trade visitors a wide-ranging selection of fascinating workshops and product demonstrations. Particularly important is the role of Creativeworld as a trend forge where national and international manufacturers present their latest innovations. No other fair offers as much inspiration and so many fresh ideas.
In 2020, a total of 369 companies presented their new products, techniques and materials in Halls 4.1 and 4.2 of Frankfurt Fair and Exhibition Centre while 9,201 visitors filled the fully booked-up exhibition halls with life.
The product diversity at Creativeworld is huge, ranging from every conceivable material and tool for painting, handicrafts, gluing, sewing, modelling, kneading clay, adorning, decorating to high-quality papers and paints, easels, brushes and graphic accessories.
The product segment encompasses handicrafts materials and sets, paints, gemstones, decorative stones, felt, hobby and handicrafts books, porcelain painting, scissors, face paints, wax crayons, silk paints, florists’ requisites, gift wrapping materials and other DIY articles.
The hobby and handicrafts product segment will be represented by prominent companies such as Creative Company, Sizzix – Ellison Europe, Buntpapierfabrik Ludwig Bähr, Eberhard Faber, Max Bringmann/Folia, Rayher Hobby, Rico Design and Staedtler.
Registrations from the graphic artists’ and artists’ requisites segment have been received, for example, from Royal Talens, Tombow, Clairefontaine, Lascaux, Art Select, Marabu, Lyra, Kreul and H. Schmincke. Among the products on show will be high-grade paints and paper, canvases, palette knives, brushes, easels, watercolour sticks, chalks, charcoal, sketch books, graphic artists’ accessories and creative tools.
On the subject of street art manufacturers such as the Feuerstein GmbH with its own brand Molotow and Montana Colors show a wide range of products. These include: airbrush and accessories, primer and fixative, spray cans, acrylic colours and markers, graphic markers, lacquer painting pens, paint crayons, calligraphy pens and pencils and Aqua Brush Pens.
Trade visitors will find sewing machines, wool, yarns, buttons, textile materials, fabrics for embroidering, knitting, sewing and crocheting in the handiwork and textile design product segment. There, exhibitors such as Hotex – Hollmann and Stafil will be showing their latest products and innovations.
You are exhibiting at Creativeworld for the first time? Then you can benefit from our Newcomer Package. The core of the package is a fully equipped and furnished 9 m2 exhibition stand. In addition, you receive a mix of personalised publicity materials that you can use to attract maximum attention to your company’s presentation. This ensures you enjoy a highly professional presence without time-consuming planning on your part.
As a worldwide trend platform, Creativeworld reflects new developments in the national and international DIY market every year. At the end of January, nearly 370 manufacturers showcased the direction of the creative journey in 2020. “Every year anew it is interesting to see what ideas the manufacturers come up with in order to develop the sector. Quite often the ideas they showcase are not world innovations, but rather further developments and new approaches to already existing techniques”, says Michael Reichhold, Director of Creativeworld, Messe Frankfurt Exhibition GmbH.
The focus of the creative themes for 2020 is the need to combine old and new: furniture, accessories and clothing are given an update with chalk paints, glitter, and coarse embroidery, making them new favourite items. Bags, jackets, pencil cases and notebooks are transformed into trendy personal statements with sayings and lyrics. The important thing is that typography is used freely; what matters is personality rather than perfection.
Different materials are combined to make deliberately imperfect pieces, preferably with elements from nature. Stones that have been picked up are painted to make original place cards; textile remnants are transformed into reusable wax cloths with beeswax. The shapes and imprints of plants and flowers that have been collected become the motifs for festive invitations and framed artworks.
The Creativeworld trend team, Bora.Herke.Palmisano, has dedicated an entire trend world to this theme: ‘work out’. It is where the stones, wood and grass collected become unique and individual pieces of jewellery, decorations, and small presents. The focus here is on creativity and the mix of materials: wooden objects, for example, are dipped in glittering acrylic paint and stones are decorated with paints.
Behind the new enjoyment of upcycling and the innovative treatment of objects taken from flora and fauna, creatives increasingly want to move in harmony with nature. This approach is reflected in the focus on recyclable materials, biodegradable ingredients, reduced packaging, refillable cartridges and certified wood. “The theme of sustainability has definitely arrived in our sector”, says Martin Erler, Director at efco. “This began with papier-maché objects made from scrap paper, beeswax cloths, and fully compostable ironable beads made from certified plastic. Specialist retailers are reacting very well to the products because demand for them is growing.” Katharina Jacobs from Rico corroborates the trend: “It is important for us to embrace the ‘Fridays for Future’ movement, to build a world where ‘Nature Matters’ and to try to do without packaging materials.”
Publishers have also taken up the theme of sustainability, with book series on the theme of zero waste and the ‘Creative Book of the Year’: ‘We’re saving the bees, hedgehogs and beetles! (Wir retten die Bienen, Igel und Käfer!)‘, which is produced by publishers frechverlag.
Creative freedom has always been the defining feature of the urban art theme. The trend has grown steadily and it has finally become a regular component of creative retailers’ product ranges this year. Information about techniques, possibilities and concepts continues to play a big role here. Retailers can provide specific support to their customers in their search for forms of expression – above all with a successful mix of products and ideas for mixed media techniques. “Customers want to get professional advice and they are looking for new ideas and inspiration. This means that classic techniques, such as watercolour painting, and graffiti art are not mutually exclusive. They enhance one another”, says Carlos Lorente, Director of the Style Scouts Graffiti Academy and curator of the Urban Art Lab concept area at Creativeworld. Even for children, the range of chalks and paints for asphalt is growing.
Everything to do with the theme of resin is new this year, be it cast artworks with a high-gloss finish, paperweights, or pieces of jewellery – synthetic resin has many facets and has already attracted a large following. Synthetic resin is strengthened by mixing it with a hardening agent, thereby producing a glass-like finish. Artworks can be coated in it, and this is a particularly good approach with textured objects. But with added pigments, colourfully glossy pictures with abstract or soft colour-shifts and objects, such as tabletops and decorative wooden resin sculptures, can be created. “Resin enables deep textures, high-gloss 3D images and a very special feel to be formed. Working with resin is a bit like meditating. Everything flows and feels relaxed”, says Stefanie Etter, resin artist and art therapist, describing her work with synthetic resin.
Hand lettering, découpage, washi tape, stamps and die cutting: the favourites of past years have become true ‘evergreens’ and evolved further. These popular techniques encourage the trend for personalisation, making notebooks and diaries, recipe collections and bullet journal planners into unique companions. Even people can become a part of the artwork – with facial stamps and matching colours, skin-friendly coloured pencils for drawing motifs, and tattoo pens.
Acrylic pouring also remains a huge trend. Designing with alcohol-based inks is now an additional feature of the fluid art theme: whether it is flowing colour graduations, droplets or concrete motifs – imagination knows no bounds here as well.
In terms of colours, pastel shades continue to be the absolute highlight. From personalised stationery to furnishing accessories and textiles, above all pale pink, dusky pink and soft pink are indispensable in the cosmos of the creative person.
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