More than 3,100 exhibitors from over 50 countries provided an insight into the electronics of the future with their solutions and products at the Munich trade fair site from November 13 to 16, 2018. The focal topics of this year’s electronica included blockchain, artificial intelligence and medical electronics.
Falk Senger, Managing Director of Messe München, was highly satisfied about the record results after the four days: “electronica is the most important meeting place for the electronics industry and this year recorded eight percent more exhibitors, ten percent growth in the number of visitors and a more than 20 percent increase in area. We are really pleased that exhibitors and visitors embrace the increasing relevance of electronica.” In terms of the number of exhibitors, the leading countries were Germany followed by China, Taiwan, the U.S. and Great Britain (in that order).
In view of the growing influence of artificial intelligence in everyday life, Kurt Sievers, President NXP & CEO NXP Semiconductors Germany, emphasized this year’s slogan of electronica “Connecting everything—smart, safe & secure:” “First, artificial intelligence needs a functioning communications infrastructure. Second, consumers will only embrace artificial intelligence if they can approach it with a sense of security and trust.”
From the perspective of the German Electrical and Electronic Manufacturers’ Association, the trade fair was a success, noted Christoph Stoppok, Head of Components, Mobility & Systems: “The positive trend in the electronics market is also continuing at electronica 2018. Nevertheless, the shortage of skilled labor is an issue that must not be ignored. With ‘electronica Experience’, electronica has created a successful format to inspire pupils and students for the subject of electronics.”
Facts and figures on the trade fair
80,000 trade visitors from over 80 countries came to Munich. Visitor satisfaction again reached a new all-time high, as the survey shows: 99 percent of visitors gave the event a rating of good to excellent. In terms of the number of visitors, the top countries were Germany followed by Italy, Austria, Great Britain and Northern Ireland, France, Switzerland, the U.S., the Russian Federation, China and Poland in that order.
electronica supporting program
The highlights in 2018
- CEO round table on artificial intelligence
- electronica “Talk from the Top”
- “Big Step Challenge”
In just a few days, the world’s leading trade fair and conference for electronics will begin in Munich. In addition to 17 halls and over 3,000 exhibitors, electronica, which runs from November 13–16, also has an extensive supporting program.
To kick off this year’s electronica, Jeremy Rifkin will introduce the new “electronica Experience” format in his keynote in Hall C6 at 09:30 on Tuesday, November 13. Rifkin will discuss a number of topics including his theory regarding the Internet of Things (IoT). In his opinion, it comprises three levels: energy, communications and logistics. With the “energy Internet” and smart grid technologies, private households become micro power plants that feed electricity into the grid.
CEO round table with Reinhard Ploss and Alibaba representative
On the first day of the trade fair, big names from industry will also discuss the latest issues in electronics. The title of this year’s CEO round table is “Funding AI and subjecting it to regulations: Paradox or necessity? Implications of the approaches of the EU, the USA and China. Participants in the discussion will be:
- Jean-Marc Chery, President & CEO, STMicroelectronics
- Rick Clemmer, President & CEO, NXP Semiconductors
- Dr. Dean Ding/Xianfeng Ding, CTO, IoT Unit, Alibaba
- Alexander Kocher, President Automotive Business Segment and Managing Director, Elektrobit
- Dr. Reinhard Ploss, CEO, Infineon Technologies
- Dr. Walden C. Rhines, President and CEO, Mentor Graphics
The CEO Roundtable will take place on Tuesday, November 13 at 13:00 in the Seeblick restaurant with invited guests and international journalists
Talk from The Top: “Semiconductors or the automotive industry—who is driving who?”
The Talk from the Top in partnership with the Automobilwoche magazine at 15:00 on the Discovery Stage in Hall C6 will be a further highlight on the first day of the trade fair. Those taking part in the discussion will include:
- Frank Cornelius, Head of Battery Development, Daimler
- Jens Fabrowsky, Divisional Director Automotive Electronics—Bosch
- Thomas M. Müller, Divisional Director Electronics CarIT Development, Audi
- Peter Schiefer, President of the Automotive Division, Infineon
- Stefan Steyerl, Managing Director, Analog Devices Deutschland
- Rupert Stuetzle, Digital Expert Associate Partner, McKinsey
Four conferences and 16 forums at electronica 2018
The four conferences and 16 forums at electronica offer further opportunities for knowledge transfer and networking.
The first event is the electronica Automotive Conference (eAC) on Monday, November 12. The conference will focus on “emissions-free driving,” “autonomous driving” and “last mile.” The keynote speakers will include Rainer Müller-Finkeldei (Daimler) and Jürgen Bortolazzi (Porsche).
For the first time, the conference program for this year’s electronica will include four events. In addition to the established electronica Automotive Conference, electronica Embedded Platforms Conference and Wireless Congress, the electronica Medical Electronics Conference (eMEC) will celebrate its premiere on Thursday, November 15. Prof. Dr. Martin Halle from TU Munich will open the conference with a talk on personalized prevention.
In addition, Patrick “Cyborg” Kramer will give a keynote speech in the afternoon of November 15th followed by a panel discussion on the possibilities of digital implants.
The eMEC serves as a platform for the exchange and discussion between doctors and representatives of the electronics industry about the medicine of the future.
Discovery Stage—electronica Experience (Hall C6)
Visitors will find a special offer at the Discovery Stage in Hall C6. The HR Evening Brief will take place there at 5 p.m. on the first three days of the fair. The presentations will focus, among other things, on the challenges of personnel recruitment in the electronics industry, optimisation of the recruiting process and social media for employers.
Other focal points at the Discovery Stage include both distributed ledger technology (blockchain/IOTA) and artificial intelligence. In this context, visitors can expect lectures and discussions with Mick Ebeling, Klaus Holthausen and Tobias Martin Zeitler.
Big Step Challenge—a lot of steps for a good cause
electronica is expecting visitors from over 80 countries. The aim of the “Big Step Challenge” is to cover the distance between the capital city of each of these countries to the trade fair in Munich.
The official electronica app, which visitors can download on their mobile phones or smart devices, serves as a pedometer for the competition. It records the total number of steps taken by every participant during the four-day event.
In order to achieve this ambitious target, 436,000,000 steps are needed. Each time that a milestone of 100,000,000 steps is reached, electronica and RS Components will make a donation to the FIRST LEGO League in the form of kits for community groups all over Germany. This will enable teams made up of 6 to 16-year-olds, who would not otherwise have had the necessary means, to take part in the league.
A second organization, ITQ GmbH, will also receive support through the Big Step Challenge. For over ten years, ITQ GmbH has worked together with universities on interdisciplinary projects in order to ensure practical apprenticeships.
CEO round table dominated by artificial intelligence
On the fair’s first day, prestigious industry representatives discussed the importance of artificial intelligence for electronics. The participants in the talk included Jean-Marc Chery (STMicroelectronics), Dean Ding (Alibaba), Alexander Kocher (Elektrobit), Reinhard Ploss (Infineon), Walden Rhines (Mentor Graphics) and Kurt Sievers (NXP). At the CEO round table, Reinhard Ploss emphasized the need for a sustainable approach to the issue of artificial intelligence: “We’ve a raft of strong industries in Germany. Artificial intelligence will enter them everywhere and supplement or even replace existing things. It’s therefore important to develop an AI strategy in order to establish a digital industry in Germany and Europe.”
electronica Experience successfully launched
In Hall C6, the new format “electronica Experience” focused on networking between exhibitors, school pupils, students and trade visitors. On all four days of the trade fair, applications, live demos and a jobs fair provided insights into the world of electronics and its professions. The highlight was its opening by the U.S. economist Jeremy Rifkin on the first day of the fair. In his talk, he voiced clear demands relating to the use of artificial intelligence: “We need to understand what we can use AI for and what not. Big data plays a major role in communication, energy and transportation. AI makes sense in those sectors in order to increase efficiency and cut costs.”
Successful premiere of the electronica Medical Electronics Conference
Medicine meets electronics: Physicians and electronics engineers discussed for the first time the future of medicine at the electronica Medical Electronics Conference (eMEC), which was devoted to the topic of medical electronics and networking of electronics engineers and physicians. The topic of the discussion was “The Connected Human: Healthier thanks to electronics and data?” Oliver Hayden, Head of the Department for Medical Electronics at the Technical University of Munich in Germany, draws a positive verdict: “The eMEC format with several stages in the direct vicinity was refreshing and an elegant means of giving participants the chance to learn, meet and talk. I’m looking forward to the next Medical Electronic Conference.” The electronica Automotive Conference (eAC), the electronica Embedded Platforms Conference (eEPC), the Wireless Congress and 16 more forums rounded off electronica’s extensive supporting program.
SEMICON Europa for the first time at electronica
More than 300 exhibitors from SEMICON Europa showcased their solutions and products from the field of semiconductor production in Hall A4. Ajit Manocha, CEO and President of the industry association SEMI, stated: “Our exhibitors are very pleased with the new collaboration between SEMICON Europa and electronica—it’s a real benefit for the entire value chain of the electronics industry.” Next year SEMICON Europa will be held as part of productronica.
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