Essen Motor show
The automotive aftermarket is undergoing dramatic changes with evolving customer expectations, acceleration of technological innovation, and shifts in competitive power. These changes will reshape the way customers, automotive suppliers, and other aftermarket companies think of cars and driving and how business in the automotive aftermarket is conducted and value is created. Moreover, the emerging markets will create new needs and pressure to act for the aftermarket industry.
At the same time, its players will face challenges from the increasing pace of industry consolidation, especially in North America and Europe. In addition, players such as automotive suppliers that have long conducted business in a relatively stable environment will face a new type of competitive pressure from players at different stages of the aftermarket value chain as well as new players with, for example, digital-driven business models.
New technologies and major shifts in the aftermarket industry will be game-changing factors that all players have to react to now in order to maintain strong positions in the future. As many industry experts agree that significant changes are ahead, McKinsey has undertaken the effort of creating a big picture of the most relevant trends disrupting the European aftermarket from an automotive suppliers’ perspective and ideas for how to face them.
In order to be successful in the new aftermarket game, automotive suppliers need to take action now. This starts with an assessment of the trends’ impact on their individual organization and defining the future strategy along ten strategic and operational core dimensions.
The aftermarket is the part of the automotive industry sector comprising the automotive services and parts businesses. The service business (maintenance and repair of vehicles) generates about 45% of total aftermarket revenues in Europe, while retail and wholesale of vehicle parts make up the remaining around 55%. Together, the two businesses are an important part of the overall automotive industry as they deliver substantial revenue of approximately USD 760 bn globally (2015) or around 20% of total automotive revenues and higher profitability than most of the industry’s other subsectors.
As Europe’s leading event for sporty vehicles, the Essen Motor Show’s range of products includes sports cars, tuning & lifestyle, motor sport and classic cars. Entertainment is also provided by the Motor Sport Arena and exciting special shows.
The 52nd Essen Motor Show has crossed the finishing line successfully: Over 360.000 visitors came to Messe Essen from November 30 to December 8 (Preview Day: November 29). The fans enthusiastic about cars came from Germany as well as, above all, from the Netherlands, Belgium and Austria. The range offered by the more than 500 exhibitors was characterized not only by discreet and noble tuning but also by motorsports. Moreover, vehicles with sustainable drives were a part of the show. The concept of the performance festival came off perfectly: According to a survey, the Essen Motor Show again scored points with its visitors particularly due to its experience character.
China is a growth market – also for the international tuning industry. This was demonstrated by the successful second edition of the China Essen Motor Show, which attracted more than 95,000 visitors to the China Import and Export Fair Complex in the Guangzhou metropolis with millions of inhabitants from 22 to 25 November 2019. Around 70 exhibitors and over 100 brands presented their portfolios to tuning enthusiasts, including international big names such as KW, H&R, Prior Design and Vogtland as well as Chinese manufacturers such as TGPM, Honda Access, Mugan and TRD. For the first time, German companies had a joint stand which was sponsored by the Federal Ministry for Economic Affairs and was used by eleven companies. The organizers of the Chinese performance festival are the China United Rubber Corporation, the Guangzhou Zhanlian Exhibition Service and Messe Essen. The China Essen Motor Show took place parallel to Auto Guangzhou, which is one of the largest automobile fairs in China.
For car fans, it’s a land of milk and honey. More than 500 exhibitors will present their products and innovations at the Essen Motor Show from 30 November to 8 December (Preview Day: 29 November). The range at the performance festival will include everything to do with sports cars, tuning, motorsports and classic cars. An overview of all the announcements submitted so far can be found on our website in the category News. The selection will range from production vehicles and racing cars – with and without electric drives – to crazy accessories such as tire spray with a glitter effect and tuning via voice control.
Volkswagen will present the ID.3, the first Wolfsburg car designed purely as an electric car. The vehicle is 4.26 meters long, has a range between 330 km and 550 km and costs starting from 29,900 euros. The standard drive is in the form of a rear drive via a synchronous machine which is excited by permanent magnets arranged on the rear axle and has an output of up to 150 kW (204 hp). The ID.3 marks the beginning of a new, dynamic era in the world of electric mobility. The “conventional” models on display will include the new T-Roc R. The crossover model with a powerful 300 hp accelerates from zero to 100 km/h in just 4.8 seconds.
It’s all about cars here: From 30 November to 8 December (Preview Day: 29 November), the Essen Motor Show, the performance festival for all car fans, will open at Messe Essen. More than 500 exhibitors and over 300,000 expected visitors will create great emotions throughout the exhibition grounds. As Europe’s leading event for sporty vehicles, the Essen Motor Show will offer sports cars, tuning & lifestyle, motorsports and classic cars. Entertainment will also be provided by the Motorsports Arena and exciting special shows. New this year: a separate exhibition with well-known cars from the history of racing.
Fans of sporty production vehicles will not be able to avoid the Essen Motor Show. Well-known manufacturers and suppliers will present themselves in Hall 3: In addition to ADAC as the ideal sponsor of the performance festival, the public can expect, among other exhibitors, the Mercedes Fan World as well as appearances by KW, the Porsche Carrera Cup Deutschland, Skoda, Volkswagen and ZF. The special show called “Power of Motorsports” encompassing different series will give its premiere with 16 racing cars and its highlights will include a Ford GT40. Crazy cars and design cars will also move between artistically valuable and trend-setting in the immediate vicinity, including a car in a James Bond look and an electric study inspired by Leonardo da Vinci.
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