For decades, going to the dentist was considered an undesirable experience. It involved sitting under a bright light and having your mouth invaded with a variety of tools. Even though dental health is very important to your overall health and for having a nice smile, among other benefits, many people chose to steer clear of dental visits because of how uncomfortable it was for them.
Fortunately, new technological advancements are making trips to the dentist quicker, easier, less painful and more reliable. Due to these advancements, the dental industry is growing rapidly and looking much different than it did in past years. A greater emphasis on treatment and prevention will mean fewer caries (cavities) in patients and less risk of periodontal disease. Similar to innovation within other health care professions, these new technologies will have a huge impact on how dental professionals treat their patients and how people take care of their oral health at home.
The FACHDENTAL Southwest / id infotage dental Stuttgart is the most important trade fair for dental medicine in southwest Germany. Numerous exhibitors present products and services from the field of dental technology and laboratory as well as dentistry. The mixture of information, maintaining contacts and further training attracts dentists, dental technicians, dental specialists and students alike to the dental fair.
The FACHDENTAL Südwest / id infotage dental ends today, October 12, with a good result and an excellent atmosphere among exhibitors and visitors. More than 5,200 dentists, dental technicians, dental assistants and students found their way to Messe Stuttgart on October 11 and 12 to find out about the latest developments in the dental industry. The wide range of products of the 249 exhibitors and the extensive supporting program with further training opportunities attracted trade visitors from all over Baden-Württemberg and the surrounding federal states to the most important dental trade fair in southern Germany.
Visitor quality creates a positive mood among exhibitors
The once again high quality of the specialist audience is particularly gratifying, which gave the exhibitors high-quality contacts and good business success and thus created a correspondingly positive mood among the exhibitors: “The quality of the visitors is very high: The visitors come prepared and with specific questions about the Machines on our stand. The numbers are positive and we are definitely thinking about a new appearance in the coming year, ”said Christine Amber McClymont, Head of Marketing and Communications, vhf camfacture AG. This assessment also confirms the representative visitor survey: three quarters of the specialist audience surveyed is involved in purchasing and procurement decisions. The Landeszahnärztekammer Baden-Württemberg was also more than satisfied with the interest of the professional visitors: “Our stand – centrally in the exhibition hall – is the home base of our colleagues, so to speak. As a partner and service provider for the colleagues, the chamber is always very well frequented and advises on practical inspections, hygiene and other important issues, ”says Dr. Torsten Tomppert, President of the State Dental Association of Baden-Württemberg.
Digital workflow and practice equipment are the top issues
Digital and automated workflows in the laboratory and practice were once again a hotly debated topic for numerous exhibitors and visitors: “The subject of ‘digital workflow’ continued to be of great interest to our stand customers. For this purpose, we are presenting various products across manufacturers, which we can use to explain an example of the structure and advise visitors to the stand as required, ”said Jörg Linneweh, Managing Director of dental bauer GmbH & Co. KG. This year’s special show in cooperation with dental bauer also showed an exclusive practice design that opens up a variety of individual design options for the treatment room. “The BLUEmarina was another highlight that brought us additional attention, The door opener for further discussions was and certainly served as a source of inspiration for some visitors, ”said Linneweh. The proportion of dentists and dental technicians among the visitors increased by five or three percentage points compared to the previous year’s event. This also justifies the praised visitor quality by exhibitors and the high level of interest in practice facilities.
Catchment area expanded: Fachdental Südwest becomes national
“The great importance of Fachdental Südwest as a supra-regional and indispensable point of contact for dentists and dental technicians in order to keep up to date with developments in the industry has been confirmed again this year,” said Joachim Sauter, head of department, Messe Stuttgart. The exhibitors also attach great importance to the regional dental fair: “For us, the Fachdental in Stuttgart is still very relevant, because the specialist audience visits the fair in very large numbers. We continue to rely on the specialist dental trade fairs, ”said Daniel Kaiserauer, Director Business Development and New Markets, Carestream Dental Germany GmbH. The numbers speak for themselves: For almost half of the visitors, Fachdental Südwest is the only industry event they attend. The extended catchment area of the Fachdental Südwest is also particularly noteworthy. A third of the visitors traveled from 50 to 100 kilometers to the Stuttgart trade fair.
Fachdental trade fairs remain on course
“With a corresponding communication concept in advance and the program on site, we set ourselves one goal: to increase the number of decision-makers at the trade fair. The numbers and the consistently positive feedback from the exhibitors confirm that we are on a very good course here, which we will continue to maintain and expand in the future, ”said Andreas Wiesinger, member of the Executive Board of Messe Stuttgart. With these positive results behind you, you can already start planning for the specialist trade fairs in the coming year.
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