September 4th, 2020
Location on map

In its desire to give back to the international business events, meetings and incentive travel industry following the massive outpouring of support since IMEX in Frankfurt was cancelled, the IMEX team have created a brand-new virtual experience, due to launch 6 May and run for several months.

PlanetIMEX has been designed as a destination in its own right and will feature 3D, interactive islands, each created using principles borrowed from the world of online gaming. 

Visitors to PlanetIMEX will be granted unlimited, free access to a variety of content and activities on three islands: A beach-themed Community Island; A forest-inspired Education Island and a Networking Island characterised by canyons, mountains and valleys.  

Although the execution is light-hearted, each island has a serious purpose. The intention is to keep the spirit of IMEX alive by allowing visitors to explore, reconnect, talk future business and continue learning in the company of friends and colleagues from the global business events community. 

Says Carina Bauer, IMEX Group CEO, “We decided early on that we wanted to gift something back to the industry we love while continuing our commitment to providing high quality education, business and networking value. Rather than switch to a one-off online event, in true IMEX fashion we opted for innovation through transformation! Instinctively we looked to our Nature Talking Point for inspiration.

“PlanetIMEX is therefore a fresh and original concept with a visual charm that pays tribute to the exhibitors who always make our shows look so appealing. We’ve combined education, community, and business introductions with wellbeing, including some old favourites such as #imexstillrunning. All of this takes place in a new ‘magical place and space’ which we hope the industry will appreciate and value. That said, like many others in our industry, this has been – and remains – a learning curve. We’ve jumped right in to try something new and we’re excited to learn, refine and enrich it over time.” 

PlanetIMEX goes live on 6 May when both Community Island and Education Island open to industry visitors. Education programming starts on EduMonday 11 May with a day of education and interactive content, starting with a keynote by Guy Bigwood, Managing Director of the Global Destination Sustainability Index. Bigwood is also the lead on the IMEX Nature Talking Point research, supported exclusively by Marriott International, and set to be launched later this year.  

Tuesday 12 May will be IMEX Community Day, with content delivered by a range of IMEX’s association and other partners. It will also include the IMEX-MPI Future Leaders Forum. 

On Thursday 14 May IMEX Introductions will encourage industry buyers and suppliers to explore potential new business relationships and spark up one-to-one conversations.

The following week on Monday 18 May, PlanetIMEX will provide specialist content aimed at specific buyer communities, including a new interpretation of Exclusively Corporate, the Agency Directors Forum and Association Focus.

After the great success last year, there will also be the Red Lab Experience with Majbritt Sandberg and team in 2020 . The Event Design Collective , sponsored by Caesars Entertainment, enables participants to purchase the “Level 1 Certificate in Event Design” free of charge exclusively from IMEX. Places are limited for the 6-hour, exclusive event. From the experience of recent years it can be said that early registration is worthwhile!

Strategy, leadership and crisis management
Glenn Schoen invites you to the Event Crisis Mini Game . Glenn is a consultant with Dutch and American roots and has more than 30 years of experience in security and crisis management. He is currently CEO of Boardrool @ Crisis BV (B @ C). His experiences and milestones include the Olympic Games, World Cup, and economic and government summits. 

There will also be an interview with Colleen Murphy, Vice President Global Conferences & Events at IBM (and speaker within the framework of Exclusively Corporate), on the topic of leadership .

Furthermore, explains Ben Hoeksma of BCDM how sustainability in strategic meetings introduces and promotes . Participants of the session learn how social media marketing can help to involve all event participants thematically and to revive a culture of motivation within the company.

Mindfulness and well-being
At EduMonday, participants will find a whole series of sessions on the topic of health and well-being . Following on from this, events with a focus on yoga and mindfulness take place in the Be Well Lounge . This includes:

  • Nature Walk – Our imagination and mind can help us develop a strong sense of health and wellbeing. The walk will help you experience the magic of nature, relax and increase our performance and creativity. 
  • Tibetan Singing Bowls Meditation – Buddhist monks have been using Tibetan Singing Bowls for meditation and healing for some time. The intense sounds and vibrations help the cells to heal and relax and keep the body’s energy system in balance. Visitors can experience and enjoy the silence of this ancient exercise. 

The education platform on PlanetIMEX has been generously designed and developed by sponsors, Cvent.

Patrick Smith, CMO of Cvent, the market-leading meetings, events, and hospitality technology provider, explained, “All of us at Cvent are incredibly proud to be partnering with IMEX to help them bring this extraordinary online experience to life. As longtime leaders in the meetings and events space, IMEX Group is dedicated to helping everyone in the industry make connections that matter. While the in-person experience at IMEX in Frankfurt will be greatly missed this year, our teams have collaborated to create a unique and deeply engaging virtual environment. While nothing can replace meeting face-to-face, it’s important that as industry leaders, we make the best of this current situation, and to be able to help IMEX deliver their great content to their global audience in an interactive, compelling way is really exciting.”

Over time the IMEX Group plans to expand the content, programmes and engagement opportunities on PlanetIMEX. Access is free although registration is required for both education content and IMEX Introductions.  

About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,000 employees, 30,000 customers, and 300,000 users worldwide. Founded in 1999, the company delivers the most comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create unmatched experiences. For more information, please visit, or connect with us on Facebook, Twitter or LinkedIn.



The images and text displayed above are under the copyright law and authority of the holder of the event and image and will not be used for any marketing, financial and profiteering of any kind. The Goal of these articles is merely further publicity.

How Maadico Helps its clients in Professional Exhibitions?