ITB Berlin

ITB Berlin

September 4th, 2020
Location on map

As the leading trade fair for the global travel industry, ITB Berlin is the leading business platform for the global tourist offer. In addition to exhibitor satisfaction of over 90 percent, the figures alone prove that supply and demand meet in the right place.

With its unique diversity, ITB Berlin covers the entire value chain of the tourist offer. The proven geographical structure of the more than 180 participating countries and regions provides orientation .

In addition, the ITB Berlin is divided into different segments (exhibition areas) , which reflect the currently most important topics in the industry. So everyone can quickly find their way around the wide range of products at the fair.

In addition, you can search for exhibitors, products and networking participants in the Virtual Market Place® in advance of the ITB Berlin, contact them and make appointments – for an optimally prepared visit to the fair.

The ITB Berlin Congress is the world’s largest and conceptually unique specialist conference for the travel industry and has established itself as its central knowledge platform. Top-class lectures on global trends and innovations make the congress a guide for the entire tourism industry. Whatever concerns our industry, it will be analyzed and discussed at the ITB Berlin Congress. Every year we offer you a wealth of knowledge about the most important trends and questions in the travel industry.

Make sure you have a head start in knowledge, because here you will learn the most important things first:

  • more than 200 trendsetting events
  • 24,000 congress visitors and numerous ITB exhibitors and visitors
  • more than 400 renowned top speakers
  • 1,000 journalists
  • Over 3000 visitors in the live stream

As the leading trade fair for the global travel industry, ITB Berlin is also a catalyst for corporate social responsibility. Ecological and social responsibility is a substantial task for the future and a prerequisite for long-term, not just economic success.

ITB Berlin itself advocates human rights, the fight against sexual exploitation of children and women in tourism, social justice, and the protection of the climate, the environment and animals.

In order to be able to change something sustainably, holistic tourism concepts and a common commitment are required. That is why ITB Berlin uses its key position in the market to promote dialogue and networking between the players in the tourist value chain – tourism companies, research institutions and non-profit organizations.

ITB Advisory is the leading consultancy network for the travel industry and was developed by ITB Berlin in conjunction with the ITB Berlin Congress. ITB Advisory acts as an interface between customers and consultants. It is supported by key players in the industry, including UNWTO, WTTC, PATA, ETC and many others.

Despite the cancellation, the ITB has a digital presence: With the launch of, the world’s leading travel trade fair is creating a completely new platform for networking the global travel industry all year round. The global website bridges the gap between analog and digital and provides innovative opportunities for business, networking and exclusive content. “Given the currently difficult times, the tourism industry needs the ITB more than ever before,” comments Dr. Martin Buck, Senior Vice President Travel + Logistics, Messe Berlin GmbH. As part of a Virtual ITB Conventioninternational ITB top speakers will therefore be discussing in future-oriented events how intelligent strategies will keep the global travel industry fit for the future, even in a challenging environment. For the current occasion, the way the industry deals with the corona virus is also playing a key role. The more than 20 exclusive, English and German-language live streams can be watched on between March 5 and 11, 2020, partly in real time, partly delayed, and are then available to all interested parties as videos “on demand”. to disposal.

“With the new website, we are establishing a central and unique travel network that can be used in all markets worldwide. The aim is to enable business, content and networks 365 days a year. We also want to make it easier for newcomers to the industry. We underline the year-round, international market and opinion leadership and consistently consolidate the positioning of our USPs contacts and content, “said Dr. Martin Buck continues.

Networking made easy – The new travel network of the B2B travel industry

The AI-based Travel Network is a self-learning system that continuously suggests relevant contacts in the travel industry to users. All registered participants of ITB Berlin 2020, i.e. trade visitors, congress participants, exhibitors and media representatives, who have personalized their ticket in the ITB ticket shop, have access to the Travel Network. The network is enjoying great participation shortly after the launch. Numerous stakeholders have already been registered. They received a personal invitation by email before the originally planned start of the fair. Even those who had not planned to visit the trade fair in Berlin now have the opportunity to register. Users can create profiles, match interests, receive contact suggestions and network. They can also follow other users, Send and accept contact inquiries, chat and make appointments. In order to be able to hold the dates agreed in advance of the ITB Berlin 2020 as planned, “Virtual Rooms” have now been activated. They offer face-to-face interaction via video – alternatively, only the voice function can be used. In addition, provides the latest industry news from the World Travel Trends Report and the “Insights” and “News”ITB Berlin News, the official Show Daily of the fair – this year as a weekly edition.

Virtual ITB Convention: Top-class sessions on the very latest topics

The streaming and video program will be continuously expanded in the coming days. Interested parties can find out more about the details and updates online at As originally planned at the ITB congress, Nils Müller, CEO of TrendOne, will start with a keynote on the “Top 8 Trends for Tourism & Travel” with the question “Which trends, technologies and developments do you need to know and combine in order to Future to be successful? “

In another keynote, Evaneos-Co founder Eric La Bonnardière addresses the topic of overtourism and how local tour operators can deal with it. In the panels of the Hospitality Tech Forum powered by Hospitality Industry Club, experts deal with the topics of revenue management, sustainability in the hospitality industry and the future of online distribution. In addition, brand building and renovation as well as the topic “Hospitality 2025” are among the contents of the top-class sessions.

The new Data Talks from the planned ITB eTravel World are about “Highly Recommended – Best Practice On Personalization” or “Multi-Platform-Network in Travel – Digital Enablers and Travel of the Future”. Additional sessions include a Berlin panel discussion with representatives from bookingkit and VisitBerlin, who discuss the question “What drives the Industry 2020?”.

The following program items flow in from the ITB Berlin Congress: Sharry Sun from Travelzoo presents the highly anticipated empirical study “Global Luxury Customers and Sustainability”, which the company has carried out in cooperation with ITB Berlin. The session will be broadcast live from the CubeClub. Caroline Bremner from Euromonitor talks about “The Future of Tourism Industry”. In doing so, she addresses disruptive challenges for the industry such as overtourism, climate change or bankruptcies such as recently through Thomas Cook. The lecture will also be available in English the following day. Based on around 500,000 interviews, the IPK World Travel Monitor® is the largest travel survey in the world. Rolf Freitag, CEO IPK International,

Statista also explains the influence of trends in personalization and individualization on the eTravel market; One session deals with the topic “Voice Commerce: Travel and hotel rooms sell via Amazon, Alexa and Google Assistant” as well as “Instagram, Influencer & Co: The underestimated challenges for destinations”.

Last but not least, the exciting content of ITB Digital with tourism future can be followed online through Friday, March 6th. In addition to dealing with the industry with the corona virus, the sessions deal with the trend topics of new work and artificial intelligence as well as blogging and open data.

A specially set-up studio on the Berlin exhibition grounds is used for the recording, in which a large number of the sessions are streamed live, while some of the speakers connect via Skype, among other things. Interaction is also ensured: With the hashtag #ITBvirtualcon , viewers have the opportunity to exchange and discuss the sessions on social media.

Get to know foreign cultures and meet people from all over the world! At ITB Berlin, our exhibitors from over 180 countries and regions provide information about the most beautiful travel destinations in the near and far.

Get competent advice, inspiring travel trends and information about sustainable tourism! And best of all: book your next vacation directly at ITB Berlin.

ITB Berlin 2021 takes place from Wednesday to Sunday, March 10th to 14th. ITB Berlin is open to trade visitors from Wednesday to Friday. ITB Berlin is the leading trade fair for the global travel industry. In 2019, around 10,000 exhibitors from 181 countries presented their products and services to around 160,000 visitors, including 113,500 trade visitors. The ITB Berlin Congress runs parallel to the fair from Wednesday to Saturday, March 10 to 13, 2021. It is the largest specialist congress in the industry worldwide. Admission to the ITB Berlin Congress is free of charge for trade visitors and exhibitors.



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