IWA Outdoor Classic

IWA Outdoor Classic

September 4th, 2020
Location on map

The national product show for the retail gun trade and gunsmiths opened its doors in Nuremberg for the first time in 1974 with just under 100 exhibitors. The international name IWA OutdoorClassics is due to the rapidly increased importance beyond the borders of Germany and the multi-theme range of products, which covers the spectrum between traditional craftsmanship and innovative ideas for outdoor equipment, functional clothing, hunting sports and shooting sports.

This year, IWA OutdoorClassics presents a more attractive, more colourful and more comprehensive event that is a must for trade and industry.

Over four days, vendors from around the world will present trade visitors with their new products for hunting and shooting sports as well as a wide range of outdoor articles and guns for self-defence and official security agencies.

You can discover the diverse range of products and solutions at IWA OutdoorClassics now with this overview of all exhibitors and products structured according to key categories. It will allow you to prepare your visit to get the most out of it.

Schusswaffen für Jagd, Sport, Sammeln, Munition und Wiederladen für Jagd und Sport, Optik und Elektronik

IWA OutdoorClassics, which began as a national product show for the retail gun trade and gunsmiths in 1974 with just under 100 exhibitors, has developed over the last 45 years into the world-leading trade fair for the theme segments of Target Sports, Nature Activities and Protecting People.

In 2019, 61% of the visitors travel to IWA OutdoorClassics in Nuremberg from abroad. So you as exhibitor have new opportunities to expand your global export business and improve your order situation.

The spectrum of visitors is as varied as the products on display. Gun retailers, civilian and official self-defense equipment retailers, representatives from outdoor, optics and sport shops, and buyers from the forestry industry, security agencies and the mail order trade source information at IWA OutdoorClassics. As an exhibitor you can recommend your products for regular or supplementary ranges and use the opportunity to develop new target groups.

Only eligible visitors from the retail trade, wholesale trade, import and export are admitted to IWA OutdoorClassics. This gives you as an exhibitor the unique opportunity to cultivate long-term contacts with key decision-makers and make your quality products known all over the world.

More than 1,619 exhibitors, 45,476 visitors from more than 122 countries – the figures for 2019 show the importance of IWA OutdoorClassics as world-leading trade fair. 97% of the exhibitors reached their most important target groups and just as many made new business connections. The success story of IWA OutdoorClassics will continue in 2021, so you too should use the opportunity to impress new customers with your products.

Every year the magazines for sports shooters, hunters and outdoor enthusiasts report in detail on the new products presented at IWA OutdoorClassics. So their target group is excellently informed. A visit to the exhibition is also guaranteed to bring your range and your knowledge of the latest trends up to date. More than 1,560 exhibitors from the theme worlds of Target Sports, Nature Activitites and Protecting People plus the biggest exhibition of knives in the world make IWA OutdoorClassics a must event.

Schusswaffen für Jagd, Sport, Sammeln, Munition und Wiederladen für Jagd und Sport, Optik und Elektronik

Make your sales more independent of the weather. At IWA OutdoorClassics you’ll find lots of ideas for general ranges, quick sellers and counter products to boost your sales the whole year round. Incidentally, many brand manufacturers prepare POS measures, campaign packages and innovative forms of product presentation exclusively for visitors from the trade. After a visit to IWA OutdoorClassics you’re guaranteed to keep just ahead of the competition.

Forums, blogs, facebook & co. mean your target group is excellently informed about new products, product advantages and trends. After a visit to IWA OutdoorClassics you as a trader have a definite advantage over the virtual world. You not only get to know the products of all the well-known suppliers, but can handle them, try them out and compare them on the spot.

How do you get customers interested in leisure activities like outdoor activities, hunting and shooting sports, which are often still dominated by men? Which trend themes can you use to reach young people? Which brands of outdoor clothing also appeal to fashionistas and urbane trend-setters? Which classic outdoor activities follow long-term developments and are therefore less dependent on the economic situation and fashion trends? With ideas from IWA OutdoorClassics you can tailor your product range exactly to the needs of your high-spending and loyal groups of customers.

You are interested in the latest developments from the world of hunting guns, shooting sports, outdoor and security and would like to establish new contacts? Then you are in the right place at IWA OutdoorClassics! And there are even more reasons for coming to Nuremberg from 12 – 15 March 2021.

IWA OutdoorClassics, held from 8 to 11 March, enjoyed further growth this year, with 1,622 exhibitors (2018: 1,562) from around the world spread through eleven halls at Exhibition Centre Nuremberg. The leading international exhibition for hunting and shooting sports, outdoor equipment and equipment for civilian and official security requirements, IWA OutdoorClassics has been the meeting point for manufacturers, importers, wholesalers, retailers and mail order firms, authorities and the trade press from the relevant sectors for 46 years. This year, the event drew 45,476 trade visitors to Nuremberg (2018: 46,562)1).

Messegeschehen – Allgemein

In a context of general consolidation in the industry in Germany and discussions regarding the implementation of the new European Firearms Directive in the EU, IWA OutdoorClassics continued to provide a firm foundation with its strong international attendance and the expertise of its trade visitors. Eight out of ten trade visitors and exhibitors were satisfied or even very satisfied with the conversations they had at the event.

The question of digitalisation also creates new challenges for manufacturers and the specialist trade. The supporting programme included a presentation of the opportunities offered by digitalisation at the “Retail 4.0” special exhibition area: lectures, discussion rounds and practical, real and virtual examples illustrated the form the buying experience of the future could take.

A representative survey shows the great interest on the part of trade visitors: nine out of ten had planned to visit the special exhibition area, and well over 90 percent were satisfied with the information and ideas they encountered there.

The blogger lounge also offered the opportunity to network with players in the online communities for a second time, and the IWA Forum explored issues relevant to the trade in numerous presentations.

IWA OutdoorClassics is the leading international trade fair for hunting and shooting sports, outdoor equipment and equipment for use in civil and official security.

Messegeschehen – Bekleidung, Outdoor-Equipment für Jagd, Sport, Angeln & Freizeit

Whether hunting accessories or personal protection: the international trade fair IWA OutdoorClassics shows high-quality weapons and outdoor products from international suppliers. Experience lightweight materials, high comfort and improved functions. The focus is also on equipment around the topic of civil and official security needs.

The most well-known manufacturers and dealers meet here: The leading international trade fair for hunting and shooting sports, outdoor equipment and equipment for use in civil and official security.



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