Jagd und Hund

Jagd und Hund

September 4th, 2020
Location on map

JAGD & HUND, Europe’s largest hunting fair, will end in a very good mood among the around 850 exhibitors from 44 countries and 82,000 visitors. In close cooperation with FISCH & ANGEL and the WILD FOOD FESTIVAL, it has confirmed its position as the leading international trade fair. “The response was enormous, our program with the many action areas, special shows and competitions inspired the community of hunters, anglers, dog and nature lovers”, says Sabine Loos, managing director of the Westfalenhallen group of companies.

Most of the approximately 82,000 visitors came from Germany, the Benelux countries, Austria, Great Britain, Ireland and Romania, but also guests from the USA, Canada, Argentina, New Zealand and Australia did not miss Europe’s largest hunting fair. The majority of the German guests came from North Rhine-Westphalia, followed by Lower Saxony, Hesse and Rhineland-Palatinate. One in five traveled over 300 km.

The satisfaction of the visitors has been determined by an independent institute – the results in short form: 92 percent of the visitors were satisfied with the mix of exhibitors and the variety of offers. An increase of around three percentage points compared to last year.

The main reason for visiting JAGD & HUND: getting to know new products, receiving ideas and obtaining information about certain products and making purchases. This year, visitors particularly praised the quality of the exhibitors (82 percent) and the range of innovations and trends (77 percent).

Around 70 percent had already made a purchase at the time of the survey. Over 60 percent were still planning an order or a purchase at the trade fair or after JAGD & HUND. 2020’s most popular product groups included: hunting clothing, hunting accessories, weapons and optics, and animal and dog supplies.

During the thematic presentations, the bird of prey demonstration and the hunting dog breed in hall 3 and 4 were particularly popular. They got a very good grade, closely followed by the off-road vehicle course and the musical performances of the brass section.

The exhibition association JAGD & HUND, FISCH & ANGEL and WILD FOOD FESTIVAL occupied all halls of the Dortmund exhibition center. For the first time, there was an additional 1,000 square meter outdoor activity area in front of the north entrance. The off-road course for off-road vehicles set up there was a highlight. “Thanks to the new, ultra-modern entrance portal and the passage, indoor-outdoor networking was smoothly possible,” says Sabine Loos, managing director of the Westfalenhallen group of companies. The bright, spacious North Entrance inspired, significantly improved the admission situation and saved visitors the hassle of waiting, even at peak times. The many visitors who came to the fair with their dogs praised the short route from the north entrance via the passage to hall 3. “The move from hall 8 to hall 3 was well received, “Said the Vice President of the JGHV Friedhelm Röttgen. Very helpful: The new, very user-friendly trade fair web app.

Overall, the exhibitors rated the service and the quality of the fair and its visitors very positively, most of whom came to the stands well-informed and with specific questions. In addition, personal contact with one another has become increasingly important: The exhibitors used every minute to exchange views and network. More than 90 percent of the exhibitors are satisfied, also with the business deals achieved (see exhibitor comments). 

The attractiveness of JAGD & HUND results from the interaction of the very international offer with a supporting program that is equally attractive for trade visitors and private guests.

Satisfaction is also reflected in the willingness to visit JAGD & HUND 2021 again. Around 92 percent of the visitors would like to be there again next year.

92 percent of the exhibitors definitely want to exhibit again next year.

The next JAGD & HUND will take place from February 2nd to 7th, 2021.

Bloggers, influencers and YouTubers were enthusiastic about the new HORRIDO social media area in Hall 8. The young hunting scene used the 300 square meter JAGD & HUND special area, which the state hunting association NRW together with the agency Outfluence, the video streaming portal Hunt on Demand and the platform GearTester, for personal exchange, relaxation, experience and networking. Bloggers and influencers had been accredited beforehand and, among other things, posted almost around the clock about the fair’s events under the hashtag # jagdundhund2020. The newly developed networking platform was also a premiere cinema for new hunting videos and the starting point for the daily blogger tours.

The absolute highlights of the daily special shows were the demonstrations of hunting dogs and birds of prey. In halls 3 and 4, experienced falconers showed how quickly and skillfully eagles, falcons and buzzards fly their hunting maneuvers. And the approximately 1,300 hunting dogs of almost all breeds once again demonstrated why they are indispensable for effective and sustainable hunting. Hunting with a dog is and remains unique. Friedhelm Röttgen, Vice President Hunting Dog Association emphasizes the importance of the trade fair for the association: “JAGD & HUND is an important platform for the Hunting Dog Association to exchange ideas with each other. The presentation of our hunting dogs at the stands of the breeding clubs is an important part of our association work. “

On Friday, the fans of decoy and call hunting followed the eagerly awaited German championship of deer callers, presented by WILD UND HUND in hall 4. The 13 best deer callers from all over Germany competed in three disciplines that were in favor of the high schools of this traditional form of hunting stand against each other. This year’s winner is Fabian Menzel and comes from Nüdlingen in Bavaria. Just like the second (last year’s winner Thomas Soltwedel from Dobbin-Linstow, Mecklenburg-West Pomerania) and third place (Tasso Wolzenburg from Bad Laasphe, North Rhine-Westphalia), he automatically won the European Championship of Deer Callers 2020 in Poland due to his success in Dortmund qualified.

The international film competition for amateur and professional filmmakers celebrated its 25th anniversary this year and inspired with breathtaking pictures from nature. As part of this year’s award ceremony on Thursday, the jury awarded a total of 14 prizes, including those in the categories “nature”, “hunting” and “fishing”, each separately for amateurs and professionals, plus special prizes. In the well-attended exhibition cinema in hall 7, film fans could relax all week long with the winning films of the past few years. The JÄGER Prime Cinema celebrated its successful premiere in Hall 8. The great interest of the fans confirmed: Hunting films and series run more and more frequently on tablets and smartphones. They should be available everywhere and at any time.

JAGD & HUND once again offered hunters, dog and nature lovers of all ages Europe’s largest platform for exchanging ideas with experts. In 2020, the much-discussed topics included the sustainable maintenance of game populations and the conservation of their natural habitats. The experts of the State Hunting Association of North Rhine-Westphalia (LJV) and the district hunters answered, just like the young hunters, countless questions about the rules and values ​​of hunting justice as well as nature conservation. The LJV also presented its extensive range of training and further education. The special offer, which also includes regular international meetings, was received with enthusiasm. “JAGD & HUND 2020 was again an excellent forum for good discussions. In this way, we hunters were able to collect not inconsiderable funds for social projects and measures for environmental protection and environmental education. JAGD & HUND 2020 is also the result of JAGD & HUND 2020, a joint agreement with the forest farmers, property owners and owners of hunting rights in North Rhine-Westphalia, “said the President of the LJV NRW, Ralph Müller-Schallenberg.

Trade fair visitors who wanted to take action themselves and do something good were able to demonstrate their accuracy in Hall 5 at RUAG Ammotec and thus promote nature conservation: the hunting and sports ammunition manufacturer donates the proceeds from its shooting range to the Wildlife and Biotope Protection Foundation NRW and the learning location for nature projects . In total, around 4,000 euros were raised by Sunday. The contract between the Wildlife and Biotope Protection Foundation NRW and the Veltins Brewery was extended during the fair. Veltins supports the foundation annually with 26,000 euros, which benefit the protection and preservation of the wild fauna and the protection of their livelihoods while preserving the national culture. 

For the third time, the Federal Association of German Professional Hunters (BDB) provided comprehensive information on the hunting profession. Interested and prospective trainees came to the conclusion that the tasks are becoming more diverse, there are more interfaces to species and nature conservation. Interest in the training was correspondingly high.

Once again, JAGD & HUND 2020 was also the forum for global environmental and hunting policy issues. The representatives of the International Council for Game and Wildlife Conservation, or CIC for short, discussed the challenges that hunting must face at the beginning of the new decade. The meetings and working groups of the European umbrella organization of the national hunting associations FACE (The European Federation of Associations for Hunting & Conservation) were also very well attended. Representatives of individual countries also provided information, including the Koninklijke Nederlandse Jagers Vereniging (KNJV) from the Netherlands and De Hubertus Vereniging Vlaanderen (HVV) from Belgium.

The adventure trail “Learning location nature” in hall 3 delighted the little nature lovers: From a high seat, they discovered a wide variety of animals and native tree species with binoculars and explained useful animals and pests in the forest. Also at the “rolling forest school” of the Soest district hunters in hall 6, the motto “nature on tour” was about the local biodiversity. The University of Natural Resources and Life Sciences Vienna (BOKU) presented current theses from the Jagdwirt university course for the first time this year. The lecture series also dealt with hunting in the age of Facebook & Co.

For the second time, the WILD FOOD FESTIVAL enriched the Dortmund trade fair program and is now a real crowd puller  . Visitors to JAGD & HUND and FISCH & ANGEL had free admission and made extensive use of it. 

70 percent of the visitors were inspired by the WILD FOOD FESTIVAL and sensitized to the gentle preparation of venison and fish. The second festival as part of JAGD & HUND received the school grade “good”. The culinary offer (1.8) and ambience (2.0) were rated particularly positively.

JAGD & HUND is constantly evolving. In order to meet the high demands of modern hunters, we have introduced numerous innovations at Europe’s largest hunting fair in recent years. These include the HORRIDO social media area, a new hall layout and the culinary WILD FOOD FESTIVAL. We look forward to presenting you again with an exciting trade fair offer at JAGD & HUND in 2021.

Dogs are very welcome at FISCH & ANGEL and JAGD & HUND. However, it must be proven that they have been vaccinated against rabies at least 21 days before the fair. Please have a vaccination certificate or a veterinary certificate of a valid rabies vaccination with you when you enter.



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