Medica + Compamed
The demand market for medical technology and medical products is becoming increasingly challenging and demanding at the same time worldwide. The providers adapt flexibly to this and provide the right answers with their innovations for modern and economical medical care. Everyone in Düsseldorf was able to convince themselves of this at the world’s largest medical fair MEDICA and the leading trade fair for the supplier market for medical technology manufacturing, COMPAMED. The motto “Be part of the No. 1 ”was followed by experts from all areas of the healthcare industry and ensured a slight increase in visitors in the fully occupied exhibition halls on the four days of the fair (November 18-21, 2019).
“MEDICA and COMPAMED are the No. 1 market platforms for international business and have confirmed their role as growth drivers for exports with their exhibitor and visitor numbers. This suits the providers who are currently required to make great efforts. Increasing trade restrictions, the uncertainty about Brexit, increased pressure on margins and, among other things, increasingly complex approval procedures for medical devices are to be cited, ”summarizes Wolfram Diener, Managing Director of Messe Düsseldorf, the trade fair activities. 5,500 exhibitors at MEDICA and almost 800 at COMPAMED ensured a new record attendance. From the point of view of the many international exhibitors, it is particularly gratifying that more than 90 percent of the more than 121,000 trade visitors have decision-making authority.
Numerous delegations with top decision-makers B. from Asia (including the Thai Vice Prime Minister and Trade Minister Jurin Laksanawisit), from North Africa and South America have contributed to this high degree of internationality, which should serve the export interests of many suppliers.
“MEDICA is not only the most important appointment in the year for many of our medical technology members. With its many visitors and exhibitors, it is also the world’s leading trade fair for the industry, ”emphasizes Jörg Mayer, managing director of the German industry association SPECTARIS. Together with the association for electro-medical technology in the association ZVEI, SPECTARIS organized the MEDICA TECH FORUM in hall 12, which dealt with questions about international market access and regulatory requirements for medical technology and was well received by the visitors. The focus was on the country markets of China and Russia.
The new theme allocation to the exhibition halls was well received. The large national and international joint participations were given more space in halls 15 to 17. The manufacturers of surgical instruments moved from hall 13 closer to the providers of complete surgical solutions and imaging procedures in halls 10 and 11, and MEDICA -Segment of the information and communication technology presented itself for the first time with its exhibitors and specialist forums in hall 13 (previously hall 15) and thus found a direct connection to the halls for medical technology and electromedicine.
“The new concept is confirmed by the consistently high visitor frequency in the halls. The MEDICA HEALTH IT FORUM and the MEDICA CONNECTED HEALTHCARE FORUM were real hotspots, were heavily visited on all days and counted a total of more than 10,000 visitors, ”said Horst Giesen, Global Portfolio Director Health & Medical Technologies at Messe Düsseldorf, pleased with the acceptance . Background of the thematic reorganization: Health IT is viewed less and less as an isolated discipline. Especially in the field of electromedicine and medical technology, many innovations are software-driven (increasingly with the inclusion of artificial intelligence) and equipped with the necessary interfaces for secure integration into network structures.
Compact solutions are also on the rise for better networking among the players in the healthcare system, for example for data transfer between doctors and for communication between doctor and patient. Many MEDICA exhibitors demonstrated what these trend-setting `mHealth´ applications (mHealth = Mobile Health) are already doing today as a contribution to uncomplicated, fast care. In this context, the young companies involved in the MEDICA START-UP PARK, the “Disrupt” sessions at the MEDICA CONNECTED HEALTHCARE FORUM and the MEDICA App COMPETITION should be mentioned. With their creative ideas, they should have caught the attention of potential investors and business partners.
In the final pitches of the 8th MEDICA App COMPETITION, the team from `SynPhNe´ (Singapore) won the battle for the world’s best health app solution. They have developed the first networked, portable solution that trains both brain and muscles as part of mobilization therapy. This helps to improve the functional independence of people with disabilities, for example after a stroke or injury.
Regardless of whether robotics or mobile health, without improvements in artificial intelligence (AI) and machine learning, neither technology application area can do. This is why AI, deep learning and big data were also important topics in the specialist forums, for example at the MEDICA LABMED FORUM. Here, for example, the practical use of AI in digital pathology was highlighted, which promises particular benefits with regard to the diagnosis of cancer.
The top issues of the health care industry and individual medical scenes were also reflected in the lectures and discussions at the accompanying congresses and conferences. Examples include the 42nd German Hospital Day with more than 2,000 decision-makers from hospital management (and the entire range of health and hospital policy content), the MEDICA PHYSIO CONFERENCE or the MEDICA MEDICINE & SPORTS CONFERENCE. With Sebastian Kienle, one of the world’s best triathletes was one of the star guests. He gave insights into the extent to which “Performance Medicine” drives top performance and successes such as the recently won bronze medal at the Ironman competition in Hawaii. During the training, Kienle relied on the latest technologies and reported the real-time data used to prepare it, Numerous companies, which presented their innovations as part of the parallel COMPAMED in halls 8a and 8b, also lay the foundations for such top sporting performance. Almost 800 exhibitors from 41 nations set a new record for the leading international platform for suppliers to the medical technology industry. This area is currently benefiting above all from the need for ever more powerful components and digitized solutions for mobile devices for diagnostics, therapy and laboratory equipment.
“Microtechnologies are the key to digitizing medical technology. Without miniaturized components and processes that enable ultra-precise production, portable and networked devices that transmit and evaluate vital parameters or medication are not possible, ”explains Dr. Thomas Dietrich, Managing Director of the IVAM Microtechnology Association.
The strong demand for miniaturized components, for example the smallest components for so-called lap-on-a-chip applications, also illustrated the range of new products from the 55 exhibitors participating in the IVAM joint stand. Current trends in the supplier market also dealt with the two specialist forums integrated into COMPAMED, which offered a thematic all-round overview of all aspects of the development, manufacture and approval of medical devices – from electronics manufacturing to plastic and metal processing to regulations.
Exemplary for this development are medical robotics applications that formed a focus of MEDICA 2019 and will become even more important in the future. With KUKA, one of the leading providers of robotics and automation solutions, used MEDICA to show various possible uses for its medical lightweight robot `LBR Med´ as part of the“ Innovation Award ”. The range of award topics ranged from a robot platform with a magnetic capsule for the early detection of colorectal cancer to an application for robot-assisted laser treatment of leg veins to a robot-assisted, personalized back massage. Another MEDICA innovation was `temi´ (from Medisana), a home care robot,
Robert Geiger, Managing Director of Aktormed, explains that the use of robots does not aim to replace doctors, but to optimally support the “human factor”: “Our robot-assisted assistance systems enable surgeons to perform minimally invasive operations with high precision and the greatest possible relief”. The company sees itself as a market leader in the field of robotic camera work, has been a MEDICA exhibitor since 2013 and was placed in the middle of the electromedicine area in Hall 10 for the first time this year. “We are interested in B2B relationships. How successful our MEDICA contacts are can therefore only be assessed at intervals of one to two years. Looking back on our first years at the fair, we are very satisfied with it, ”says Robert Geiger.
The future topic of medical robotics is now included in the exhibitor product categories of MEDICA. In this way, companies such as KUKA, Aktormed, intelligent motion or Stryker with know-how in “Medical Robotics” can be quickly identified by visitors.
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