Paper World

Paper World

August 1st, 2020
Location on map

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,600* employees at 30 locations, the company generates annual sales of around €733* million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

All the trends and industry innovations come together in one place at Paperworld. For major brand manufacturers or international newcomers, Paperworld, with its unique product diversity, is the most important industry meeting point and source of inspiration for the wholesale and retail trade as well as for corporate buyers.

At Paperworld, everything related to stationery, office supplies and writing instruments is divided into the two areas Office and Stationery: Office covers commercial office supplies, whereas Stationery concerns paper and stationery products for private use.

A total of 1,591 exhibitors from 69 countries presented their products at Paperworld in 2020. 30,723 visitors discovered product innovations in the areas of office supplies, writing and drawing instruments, school supplies, gift items and packaging as well as paper goods and greeting cards. 9,427 visitors came from Germany and 21,296 visitors from abroad.

Paper goods, high-quality accessories, gift items and greeting cards for a modern lifestyle; German and international exhibitors with paper and stationery products for private use present their new ideas, designs and lifestyle range of goods for the coming season at the largest stationery marketplace in the world.

The three leading international trade fairs attracted around 84,000 visitors from 163 countries2 to the Frankfurt exhibition grounds with numerous innovations, unusual product presentations, and a future-oriented complementary programme. The slight decline in visitor numbers reflects the ongoing consolidation tendencies on the retail side, but is above all due to the time overlap with the Chinese New Year.

“In addition to the sector-specific future topics, it is the high level of internationality and the outstanding visitor quality that make the trade fair trio an indispensable platform for industry and trade. Our trade fairs bring the global players in the sectors together under one roof – in the digital age, this personal contact is the key to success for the entire consumer goods sector”, says Detlef Braun, Member of the Management Board of Messe Frankfurt.

The trade fair trio’s complementary programme picks up on the social megatrends of urbanisation, New Work, and individualisation, and positions itself as a valuable source of inspiration with practical and feasible ideas. “Frankfurt’s consumer goods fairs are the most important platforms for our sectors. We as an association, together with Messe Frankfurt, are strategic partners for the retail trade in order to highlight new opportunities in these times of change”, says Thomas Grothkopp, CEO of Handelsverband Wohnen und Büro (German retail association for home and office furniture).

According to the findings of a survey conducted by the Institute for Retail Research (IFH), it can be seen that customers nowadays are increasingly seeking information online and buying offline. They want competent consulting, emotional experiences, and additional service. This is only available in the retail sector. Christmasworld, Paperworld, and Creativeworld, for example, show what future-oriented models can look like in the concept areas “Retail BLVD”, “Future Office,” and “Future Learning” along with “Urban Art Lab: Education”. This further education offer and the exhibitors’ innovations attract top visitors from all over the world to Frankfurt: in addition to Germany, the most popular visitor nations include Italy, the Netherlands, Great Britain, the USA, France and Russia.

“Above all else, the good mood among retailers and the high level of internationality and visitor quality make us optimistic for the new business year”, sums up Dr. Rüdiger Kress, owner of Artebene. And it is not just the internationality that is impressive but also the visitor structure: 76 percent are from top management.

The fact that the trade views Christmasworld, Paperworld, and Creativeworld as its main contact and order platform is also confirmed by the visitor survey conducted by Messe Frankfurt. The satisfaction levels remain at a very high level and are currently at 96 percent.

The desire in society for greater sustainability plays a major role across all three fairs. Natural materials, recycled products or a reference to resource-saving production are everywhere to be found in the exhibition halls. At the same time, end users want high-quality materials with a high-quality finish. In combination with dark shades of blue and green as well as enhancements with gold accents, this trend lends an elegant touch to products and displays. Also very popular is personal appreciation, expressed through gifts that have been designed individually. Generally, the themes of giving and celebrating in connection with family sociability play a major role. Enjoying together, celebrating parties, and sharing special moments are becoming increasingly important as a counterbalance to the digital world.

Changes in consumer behaviour resulting from digitisation demand a rethink in the consumer goods sectors for decorative articles, festive décor, paper, office supplies, stationery, hobby, craft and artists’ materials. Customers expect a wide range of products, a digital presence, experiences, a feel-good atmosphere, and personal consultation services from the stationary trade. The three consumer goods fairs Christmasworld, Paperworld and Creativeworld are the ideal partners to the retail trade for these developments. Drawing their inspiration from the social megatrends urbanisation, New Work, and individualisation, they reveal new opportunities. Top topics include, above all, the “Retail BLVD” at Christmasworld, the “Future Office” and “Future Learning” at Paperworld, and the concept area “Urban Art Lab” at Creativeworld.

“The international trade fairs are focusing even more strongly this year on the driving issues of the future in order to provide retailers with even better prospects in a rapidly changing world. At the same time, they offer an overview of the latest product innovations from their 3,051 exhibitors from 74 countries that is unique worldwide”, explains Detlef Braun, Member of the Management Board of Messe Frankfurt. “The increased internationality on the part of exhibitors shows that there is a great hunger for exports. If you are looking for international buyers, our industry platforms are just the right place for you”.

According to the industry report of the IFH trade research institute in Cologne, Germans continue to attach great importance to Christmas decorations. In 2019 they spent a total of 2.82 billion euros on Christmas and festive items. This represents a slight increase in sales of 0.9 percent. From an overall economic perspective, the importance of Christmas continues to grow – particularly as a result of campaigns such as Black Friday or Cyber Monday. However, the Christmas business, as with the year-round sales development in almost all consumer goods markets, is driven online. This is especially true for the office and stationery market, which continues to post stable sales figures.

Specialist stores are therefore increasingly dependent on new concepts: This calls for forward-looking solutions that intelligently link off and online to make shopping in city centres more attractive again. “This is precisely where we come in, winning visionary partners for our trade fairs in order to be one step ahead and provide the sectors with new impulses”, adds Julia Uherek, Vice President Consumer Goods, Messe Frankfurt Exhibition GmbH.

The leading international fair for seasonal and festive decorations exploits the success factor of experience at the point of sale like no other trade show. When it comes to seasonal decorating, exquisite products that reflect the current spirit of the times and increase the desire to celebrate, enjoy, and share beautiful moments together are crucial. In addition, lighting installations and visual merchandising enhance the shopping experience in the ever more strongly growing city centres many times over.

Visitors interested in discovering how experience, convenience and service-orientated shopping can look in the future and how digital solutions can be integrated should head for the “Retail BLVD” in Galleria 0. Together with experts from IFH Cologne, the boulevard focuses on the steps leading up to the buying impulse and customer loyalty. Drawing on the IFH study “Structural Change in Retailing: The Consumer’s Perspective”, it shows how different buyer types and their needs can best be served. The focus is on concrete support and tips that retailers can implement in their own stores, while short presentations and guided tours invite visitors to exchange their experience and know-how. In this context, Google Germany also offers free workshops on the topic of “Becoming visible on the Internet”.

Paperworld is the most international trade fair for paper, office supplies and stationery and, moreover, the only fair that covers the two product segments of commercial office supplies, and high-quality stationery, packaging and writing instruments equally. The New Work megatrend plays a decisive role in both areas. It is about the merging of the working and leisure worlds. With increasing digitisation and mobility, the workplace is also shifting – people are more flexible and no longer tied to the office, they work from home or on the move.

The Paperworld complementary programme is once again offering a glimpse into the future. With the “Future Office”, for example, which bears the motto “Smart Solutions”. In a series of lectures and at exhibitors’ stands, new means of communication and office space concepts that enable smart and digital collaboration will be presented.

The “Future Learning” impulse area highlights another important social trend, namely lifelong learning. Visitors to the area will be presented with analogue and digital learning concepts. Regardless of whether it concerns digitisation and the associated new developments that people need to adapt to, or further training in their personal professional environment: there is a growing need for individual further development. What the future will bring in schools and educational facilities will be discussed by Angela Dorn (The Greens), Hesse’s Minister of State for Science and Art, with the first ever robot lecturer Yuki, and Professor Jürgen Handke. She will be speaking on Monday, 27 January 2020 at 10:30 a.m. about new models of learning and the “Digital Pact for Schools”.



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