Maadico

Photokina

Photokina

September 4th, 2020
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The imaging industry is currently undergoing massive changes, which also have an impact on photokina as the industry’s leading trade fair – and this in a dimension never seen before. While on the one hand the classic camera market reports strongly declining sales and turnover figures, the enjoyment of photography continues to grow – with a positive effect on the demand for pictures. The industry also expects additional impetus from the consistent further development of innovative segments such as mobile, motion and digital imaging at the upcoming event from 27 to 30 May 2020. “photokina represents a unique opportunity to show the world that the themes of photo, video and imaging have not become less relevant”, according to Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH. “We are relying on the major players of the industry to make the greatest possible use of this opportunity.”

Already in 2016, Koelnmesse, together with the photo industry association (PIV), derived consequences from the declining development of the market and reacted with a fundamental conceptual adjustment and high levels of investment in new exhibitor and visitor segments. These aim at inspiring the mobile, motion and digital imaging segments, as well as young target groups for photokina and thus at ensuring the continued existence of the world’s leading trade fair for imaging. Accompanying the opening for further segments, an annual cycle and the rescheduling of the dates to May were decided, in order to make photokina even more attractive for new participants.

Already with the last photokina, important new exhibitors could be won with this conceptual adjustment. The share of younger visitors has also increased consistently over the last two events. The attention for photokina remains great, as does the sense of anticipation for photokina 2020 of many visitors and exhibitors. “We look forward to strong demand and applications from both the new and the classic segments of companies like Canon, CEWE, GoPro, Sony, Panasonic, Kodak Alaris, Sigma, Tamron, Carl Zeiss, Hasselblad, Hahnemühle, Arri, Rode Mikrophones, DJI and Insta360”, says Christoph Werner, Vice President of Koelnmesse. These are contrasted by cancellations, including from Leica, Nikon and Olympus.

This new situation changes nothing for the event planning for photokina 2020, which is already proceeding at full speed. Concrete discussions are taking place concerning a new experience area for photography, the acquisition of outstanding speakers for the stages is well underway, and specific concepts for start-ups, traders and professionals are being worked on. Christoph Werner is certain of also being able to present visitors with a fantastic trade fair experience in 2020: “We of course regret these cancellations, but they change nothing for the overall experience of photokina. The unique mixture of product presentation, networking, experience and continuing training have been making photokina a very special international event for many decades.”

Koelnmesse – Global Competence in Digital Media, Entertainment and Mobility: Koelnmesse is an international leader in organising trade fairs in the Digital Media, Entertainment and Mobility segments. Trade fairs like photokina, DMEXCO, gamescom, gamescom asia, INTERMOT and THE TIRE COLOGNE are established as leading international trade fairs. Koelnmesse not only organises trade fairs in these areas in Cologne, but also in other growth markets like, for example, China, Singapore and Thailand, which have different areas of focus and content. These global activities offer customers of Koelnmesse tailor-made events in different markets, which guarantee sustainable and international business.

The twinning arrangement between Cologne and Kyoto has been in place since 1963. It is characterised by an active exchange ranging from sports to art and culture. The economic relations are also close: the state of North Rhine-Westphalia, with Cologne as its largest metropolis, has long been one of the most important locations in Europe for Japan. More than 600 companies have settled here. photokina is also an integral component of the good connection with Japan. A delegation of the City of Cologne, Koelnmesse and the association of the photo industry (PIV) once again strengthened this bond during a visit to Tokyo.

The Mayor of Cologne, Henriette Reker, the President and Chief Executive Officer of Koelnmesse, Gerald Böse, and the Chairman of the PIV, Kai Hillebrandt, were warmly welcomed at a celebratory reception in the German Embassy in Tokyo by Ambassador Ina Lepel and high-ranking company representatives. Also among the guests were many representatives of the Japanese imaging industry, which can look forward to a big year in 2020:  the Olympic Games are taking place in Tokyo and, thanks to outstanding photo and film technology, people around the world can experience these up close. Many millions of snapshots and selfies by spectators and athletes will travel around the world in the social media. This is made possible by the achievements of imaging, the latest developments of which can be seen shortly before the start of the Olympic Games at photokina in Cologne.

Manufacturers once again promise a fireworks display of new products at photokina
Top exhibitors of photokina confirmed their commitment to phototkina 2020 in a personal discussion.

“For many years, photokina has been the ideal platform for us to present our product innovations. The Imaging industry is facing big changes and challenges these days. In 2020, we will also be coming to Cologne with big expectations in the new photokina format and are looking forward to contributing with great innovations.”, says Yosuke Yamane, Director Smart Life Network Business Division at Panasonic.

Go Tokura, Chief Executive Officer Image Communication Business Operations at Canon confirms: “As the imaging industry is at a significant turning point, we expect photokina to be a leading show of the worldwide photo and imaging industry. Canon is eager to introduce new products and concept products at photokina, thereby contributing to the industry’s success.”

Yosuke Aoki, Senior General Manager of the Marketing Division at Sony Imaging Products & Solutions shares these positive expectations: “Sony is very glad to be part of Photokina again next year. Photokina 2020 gives us the opportunity to present our latest innovations and to maintain a direct dialog with all Digital Imaging Lovers. Sony is looking forward to seeing you all in Cologne.”

Dynamic market development requires a dynamic trade fair platform
For Gerald Böse, President and Chief Executive Officer of Koelnmesse, the support from the motherland of imaging is indispensable for the success of photokina: “Japanese companies have decisively shaped the development of imaging technologies, just as they have also shaped the leading trade fair of the industry, photokina, for almost 70 years. In this time, we have mastered many challenges together, because the enthusiasm for images continues unabated. We are currently once again facing major changes. Which is why I am all the more pleased to have received many positive signals during this trip, showing how important photokina remains for industry representatives here in Japan.”

Kai Hillebrandt, Chairman of the photo industry association (PIV) emphasises the chances of a leading trade fair in times of transformation: “One thing is in any case clear for us: as dynamically as the market development is presenting itself, so dynamic must a trade fair concept and a trade fair platform also be. We, as an association, are convinced that photokina, as the leading trade fair of the industry, still offers the best prerequisites for this. Because, only at photokina in Cologne can we present all new products of our industry to a world of international specialists within a very short period of time and disseminate these worldwide via the media.”

Koelnmesse – Global Competence in Digital Media, Entertainment and Mobility: Koelnmesse is an international leader in organising trade fairs in the Digital Media, Entertainment and Mobility segments. Trade fairs like photokina, DMEXCO, gamescom, gamescom asia, INTERMOT and THE TIRE COLOGNE are established as leading international trade fairs. Koelnmesse not only organises trade fairs in these areas in Cologne, but also in other growth markets like, for example, China, Singapore and Thailand, which have different areas of focus and content. These global activities offer customers of Koelnmesse tailor-made events in different markets, which guarantee sustainable and international business.

Source:

http://www.photokina.de/

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