Mesago, founded in 1982 and located in Stuttgart, specializes in exhibitions and conferences on various topics of technology. The company belongs to the Messe Frankfurt Group. Mesago operates internationally and is not tied to a specific venue. With 160 members of staff Mesago organizes events for the benefit of more than 3,300 exhibitors and over 110,000 trade visitors, conference delegates and speakers from all over the world. Numerous trade associations, publishing houses, scientific institutes and universities work with Mesago closely as advisers, co-organizers and partners. (mesago.com)
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,600 employees* at 30 locations, the company generates annual sales of around €733 million*. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
The EMS Park, which was held for the first time last year and was intended to give contract manufacturers their own platform at a trade fair, will be represented by some additional first-time exhibitors in 2020. So far, 15 companies have already registered for the special showcase area, including Bühler electronic GmbH, DELTEC Automotive GmbH & Co. KG, Kurz Industrie-Elektronik GmbH and SC Systronics SRL.
Some of these companies became aware of the EMS Park through the newly introduced Meet and Treat Tour, which presented current market data of the industry at various German locations and invited them to get to know the organizer Mesago Messe Frankfurt GmbH in various locations.
The EMS Park is designed with a focus on relaxed but efficient networking opportunities, which makes it particularly easy for exhibiting companies to make contact with their target groups, for example from medical technology, automotive or mechanical engineering sectors, among the numerous trade visitors.
With some new exhibitors from abroad, the SMTconnect can increase its internationality. For example, a new exhibitor from India, the full-service provider Vasantha Advanced Systems ltd. and the EMS company Elhurt Sp. z o.o. from Poland will be exhibiting at the trade fair.
However, well-known faces such as Rawe Electronic GmbH, which develops and produces electronic systems for small and medium-sized series and implements product-specific manufacturing and testing systems, will also attend as exhibitors in 2020 again.
Exclusively at the SMTconnect, the live production line ”Future Packaging“, organized by the Fraunhofer IZM, allows visitors to experience the complete assembly process, including subsequent testing, live. This year, the special show area will have the motto “The line – acting with foresight and not reacting too late”. With this, Fraunhofer IZM wants to draw attention to the speed of development in the electronics sector, as well as illustrating and explaining it in tours.
Thanks to the cooperation of the Fraunhofer IZM with various machine, technology and process partners, the production line at the SMTconnect manages to look at the various currents in the industry, whether it is the optimization of the actual production processes or the all-encompassing data-technical connection. Every single technology and process can be discussed in detail with the right contact persons on site to find adaptation possibilities.
The SMTconnect offers numerous highlights to attract visitors. The annual hand soldering competition of the global trade and standardization organization IPC – Association Connecting Electronics Industries from the USA, offers soldering professionals and young professionals the opportunity to demonstrate their skills.
Besides the EMS Park, there will be other interesting joint stands: PCB meets Components, Mechatronics and Automation Cluster and the Newcomer Pavilion.
The Exhibition Forum will also be available for exhibitor presentations in 2020.
There will be a ZVEI afternoon where the ZVEI Technology Roadmap will be presented. The ZVEI will also hold a panel discussion in German at the exhibition forum on the topic of technical cleanliness in electrical engineering.
The Meet and Treat tour comprises a total of five dates at various locations in Germany. The first meeting took place on 12 November 2019 in Munich. Together with Mr. Dieter G. Weiss from in4ma, who gave a lecture on the current market situation, the focus of this meeting was on contract manufacturing. 29 participants were provided with information on exclusive market data from the EMS industry and were able to exchange ideas afterwards during a breakfast meeting. Together with the ZVEI, the Meet and Treat tour will offer four more meetings at the beginning of 2020.
In his German lecture “European EMS Industry in transition” at the first Meet-and-Treat meeting in Munich, Mr. Weiss from in4ma talked in detail about the opportunities and challenges of contract manufacturers in the D-A-CH area. At 22.6%, this region accounts for a large share of European EMS production. From 2013 to 2018, the sales figures of EMS/ODM providers in Europe rose by 9.3%, with the largest growth of 15.1% occurring in Eastern Europe.
According to Mr. Weiss, contract manufacturers from the D-A-CH region can focus on many strengths and opportunities, as they represent the largest market in Europe and are characterized by a high level of technical competence and a willingness to innovate. The challenges, however, were that the share of small companies was relatively high, with often a lack of market knowledge, inadequate marketing and with a customer base that was too small.
Mr. Weiss went on to say that the European EMS industry needs to be more confident when facing global competition: the players should invest in marketing and in seizing the opportunities offered by trade fairs and conferences. Of the 484 EMS companies in Germany, only 12% have participated in trade fairs. There would be great potential here to win new customers and to network more strongly in the industry. The EMS Park at the SMTconnect could develop into the urgently needed leading trade fair for the EMS industry.
“The EMS industry is in upheaval, requirements are rising, structures are changing and new EMS customers are entering the market. Without reasonable marketing and the communication of a clear marketing message for the market, EMS companies will not be able to act in the future. The SMTconnect is developing into the leading trade fair for the European EMS industry and helps companies to convey their marketing messages to the market while, at the same time, maintaining tight cost budgets. Those who want to plan tomorrow’s success today will be present at the SMTconnect,” is how Dieter G. Weiss from in4ma sums up the results of his presentation.
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