Don’t need a huge company to be Successful

July 5th, 2020
Entry Strategy

Don’t need a huge company to be Successful

July 5th, 2020
Entry Strategy

Just a part-time Person and a computer!

When British computer scientist Tim Berners-Lee harnessed the Internet to develop the World Wide Web, he was simply creating a  way of sharing information. It was not viewed as a money-making exercise. However, the Internet’s disruptive power soon became clear: it would change business and our way of life, enabling commerce to be conducted by a profusion of individuals and organizations. Early search engines were invented as an increasing amount of information became available on the web. Larry Page and Sergey Brin, two US computer science students, designed a search engine that could quickly search all the available documents, and generate highly relevant results. In September 1998 they set up a  workspace in a friend’s garage and opened a bank account in the name of Google Inc. The soon-to-be giant company began, as Page said, with no more than “a computer and a part-time person.” Within a year Google had 40 employees, and in June 2000 announced its first billion-URL index, making it officially the World’s largest search engine.  By 2013, Google employed 30,000 people worldwide, of whom around 53 percent worked in research and development, which may explain the company’s phenomenal growth.

Larry Page

The successful company started small with big dreams!

Born in 1973 in Michigan, Lawrence (Larry) Page was exposed to computer technology at an early age; his father was a pioneer in computer science, and his mother taught computer programming. Page studied engineering at the University of Michigan and then completed a Masters’s in computer engineering at Stanford University. On his first visit to the campus, Page was shown around by fellow postgraduate student Sergey Brin, who would later be the co-founder of Google. During a research project in 1997, Page and Brin created a search engine called BackRub, which operated on Stanford servers until it outgrew their capacity. The pair worked together on a bigger and better version, which they named Google after the mathematical term “Googol”—the number 1 followed by 100 zeros. Page and Brin were jointly awarded the Marconi Prize in 2004, and Page was elected to the US National Academy of Engineering in 2004. Today Google is the world’s most popular search engine, handling more than 5 billion search queries every day.

Doing business on the web

They way every company must go!

Doing business on the web as two-way communication over the Internet became a reality during the 1990s, organizations began to see the potential offered by the new e-commerce platform. The first books were sold online in 1992, and in 1994 Pizza Hut in Santa Cruz, California enabled people to order a pizza delivery via the Internet. The idea of online selling took off in 1995 when Jeff Bezos dispatched the first book sold by, then located in his Seattle garage. Around the same time, software programmer Pierre Omidyar was starting a simple website called Auction Web from his San Jose living room. The first product he posted for sale was a broken laser pointer. It sold for $14.83. Omidyar recognized the Internet’s power to reach individual customers, anywhere in the world, when he checked whether the buyer understood that the pointer was broken. The buyer assured him that he was a collector of broken laser pointers. One year later, with two full-time employees, the soon-to-be renamed eBay sold goods to the value of $7.2 million. By acting as an auction service, eBay sees itself as in the business of linking users, not selling them things.

Apple company headquarters in Cupertino, California

Starting small

While dreaming Big!

 both eBay and Amazon started small, and their platforms have empowered countless other small businesses around the world. Their pioneering use of the Internet changed the way that businesses and consumers interact, putting buyers and sellers in touch with one another in a way that had not been possible before. Amazon and eBay demonstrate the power of the idea that “small is beautiful.” Anyone can sell products from their platforms, from individuals selling unique items to “power sellers” who set up virtual stores, either within the platform or linked to it. In the online marketplace, the same opportunities exist for every business, whether large or small.

Before the existence of the Internet, if someone wanted to sell their products, a physical presence was necessary: a store, market stall, or going door-to-door. Generally, the bigger the presence, the more successful the business.

in retail, for example, traditionally relied on a prominent store on a town’s main street, where the retailer could attract the largest number of customers through the door. Companies often depended on a large sales force, who visited customers to build relationships. Businesses held significant amounts of stock in warehouses and had a large office staff to take phone calls and handle the paperwork. That has all changed. Consumers can now find retailers large or small via the Internet from a laptop, smartphone, or tablet. The physical scale of a business no longer correlates with success. Many businesses no longer need large offices. Paperwork has diminished, while online communication—email, instant messaging, and social media —allows sole-traders and employed people alike to work remotely, from home, anywhere in the world. Large companies used to be more competitive than small companies because they had better economies of scale (the cost advantages that enterprises obtain due to size). When computers were first developed, this continued to be true, because large, costly servers were required for file storage.

Today, however, the Internet is free and technology prices are relatively inexpensive. Cloud computing— whereby organizations share virtual infrastructure, software, and storage —has enabled small businesses to have access to the power of integrated networks and computing at a very low cost, and with no use of physical space. Just as the scale is no barrier to success, neither is geography.  A small business can now reach customers all over the world just as effectively as a large one. It is possible to live on one side of the globe and sell items from an entirely different continent. The introduction of PayPal company in 2000 allowed simple payment and money transfers in a wide range of currencies via the Internet, furthering opportunities for small companies to operate as global e-commerce businesses.

Apple started their business in a small home garage in Los altos, California. the company is now estimated to be worth over 250 Billion Dollars.

Feedback is King in Running a Company!

Whatever the goods being sold, they must be of the quality stated, because feedback on the Internet can have a powerful effect on the market. For hotels and restaurants, feedback, and ratings by customers are now the norm, and many consumers base their purchasing decisions on other people’s comments. A well-run, small, family-owned hotel, which focuses on excellent service and delighting its guests, can build a reputation as the number one place to stay in a particular town—ahead of a big chain hotel—because of review websites such as Trip Advisor.

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