The Spielwarenmesse, also known as the Nuremberg Toy Fair, is the world’s leading trade fair for toys, hobbies, and leisure. It takes place annually in Nuremberg, Germany, and brings together manufacturers, retailers, and buyers from all over the world. The fair has been taking place for over 70 years, and each year it attracts around 65,000 visitors and over 2,800 exhibitors from over 120 countries.
The fair is a platform for exhibitors to showcase their latest products and innovations in the toy industry. The products on display range from traditional toys such as dolls, board games, and puzzles to cutting-edge technology-based toys such as robots and drones. The fair also showcases hobby and leisure products, including outdoor toys, sporting goods, and model railways.
The Spielwarenmesse is divided into several product groups, each with its own dedicated exhibition area. These include Baby and Infant Articles, Model Railway and Accessories, Technical Toys, and Outdoor, Action and Sports.
In addition to product exhibitions, the fair also offers various events, workshops, and seminars for attendees. These include trend presentations, which showcase the latest trends in the toy industry, and the Toy Business Forum, which provides insights and tips for manufacturers and retailers on how to grow their businesses.
The fair is not open to the public and is only accessible to trade visitors, making it an exclusive event for industry professionals. This gives exhibitors and buyers the opportunity to connect and network with like-minded professionals from around the world, which can lead to new business opportunities and collaborations.
Overall, the Spielwarenmesse in Nuremberg is a must-attend event for anyone in the toy industry, offering an unparalleled opportunity to see the latest products, connect with industry professionals, and stay up-to-date with the latest trends and developments in the industry.