Viscom is an international trade fair for visual communication that takes place every year in Düsseldorf, Germany. The event provides an overview of the latest trends and technologies in the fields of advertising, printing, and visual communication. With more than 350 exhibitors from over 35 countries and around 10,000 visitors, Viscom is one of the leading events for the industry.
The trade fair showcases a wide range of products and services, including digital printing technologies, large format printing, advertising technology, signage, digital signage, illuminated advertising, and more. In addition to the exhibitors, visitors can expect to find a diverse program of workshops, presentations, and seminars covering topics such as design, marketing, and advertising.
Visitors can explore a variety of special areas at the trade fair, including the Technology Park, which showcases the latest technologies in the field of printing and advertising, and the Signmaking Area, which focuses on the latest developments in signage and digital printing. The Retail Design Area is dedicated to the latest trends in the design and outfitting of retail spaces, and the Textile Finishing Area showcases the latest technologies and applications in textile finishing.
Viscom also hosts various competitions, including the Viscom Best Practice Award, which recognizes outstanding projects in the field of visual communication, and the Viscom Sign Award, which honors the best signs and displays. The trade fair also provides a platform for networking and establishing business contacts, making it an ideal event for professionals in the industry.
Overall, Viscom is a comprehensive trade fair that offers a unique opportunity to learn about the latest trends, technologies, and products in the field of visual communication, while also providing an excellent platform for networking and establishing business contacts.
