September 3rd, 2020
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At the world’s most important consumer goods trade fair you’ll be able to experience all the latest ideas and products at first hand – from the global market spectrum to industry trends and future visions. And interest in the fair is increasing as the high number of buyers makes Ambiente attractive to even more exhibitors from around the world. In 2019, 4,460 exhibitors from 92 countries came to Ambiente.

Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household items, furnishings and ornaments, interior design, gifts, jewellery and fashion accessories. In 2020 Ambiente opened a dedicated hall for the hotel, restaurant and catering industry (HoReCa), thus establishing itself as the leading international front of house platform. As a global contract business hotspot Ambiente has a strong emphasis on the international contract market. It is “The Show” for the entire industry. The breadth and width of its unrivalled product range make Ambiente unique throughout the world. Ambiente 2020 featured 4,635 exhibitors from 93 countries, attracted around 108,000 trade visitors from 158 countries and presented classic and innovative products over a period of five days. Moreover, this most important global consumer goods exhibition offers a wide range of industry events, programmes for newcomers, trend presentations and award ceremonies.

Ambiente is organised into three separate product segments: Dining, Giving and Living. The offering within these areas is clearly structured for the various forms of trading platform and distribution channel.

Dining is the major stage at the fair for everything that makes cooking and the household easier and the eating experience more special – from glass, porcelain and innovative kitchen accessories to small electrical appliances. HoReCa buyers find inspiration here from new gastronomy and customising concepts.

Living shows how we will design our homes in future. Solutions for every interior concept and in every possible style are presented here. The area offers the ideal platform for furniture design, classic furnishing ideas, lights, decoration trends, home fragrance and much more.

Giving celebrates the diversity of gift ideas. This area at the fair offers an exciting, cross-sector product mix for all events and lifestyles – from gift items, decorative and personal accessories to bags and jewellery.

New challenges inspire innovative solutions. The desire to manufacture products sustainably and to develop environmentally sound closed-loop models is leading to a new sense of diversity in interior design. Each of the three key trends offers a host of imaginative ideas and creations.

The “Trends 2020” brochure vividly illustrates the three most important styles of the year with mood and product images. It can be downloaded from Conzoom Solutions, the Messe Frankfurt online platform that offers practical assistance for the retail sector. Plus, there’s also a fascinating tour of the special presentation.

ambiente 2019

In Frankfurt, you’ll find the latest catering concepts. Every day, new hotels and restaurants are opening up and catering companies are being launched. The outfitting is becoming more and more individual and the food styling more original. The hospitality business is flourishing worldwide – and at Ambiente, where new ideas are presented for the first time. Visitors and international suppliers of equipment for major projects come together here to gain an overview of current market and design developments, as well as deep insights and pioneering perspectives even beyond the boundaries of the trade fair!

Offices are becoming co-working spaces, hotels are becoming second homes and cruise ships are becoming sophisticated and extravagant experience providers. New concepts lead to new requirements. At Ambiente you’ll find out what is shaping the market. This major market place for the international Contract Business brings potential project partners together.

On his daily tours of the fair from 14.00 to 15.30, industry expert Pierre Nierhaus brings hospitality and the contract sector together and points out new ideas and trends in the two areas. For more information and to register, go to the HoReCa Academy counter.

The dynamic nature of the consumer goods industry is clearly reflected in the programme highlights of Ambiente. Numerous exhibitions, special presentations, competitions and events demonstrate the diverse range of factors that will shape the future. Benefit from the insights of industry experts.

ambiente 2019

Exhibitors and visitors at Ambiente 2020 benefited from great ordering conditions despite the impacts of the coronavirus on travel behaviour, which had started to take hold by this time. This shows that Ambiente is the hotspot for the industry. Exhibitors and trade visitors can find high-calibre contacts, share views on current challenges after the coronavirus break, talk about market and design developments and discover trends and opportunities in all segments.

Renowned dining brands such as Alessi, APS, Christofle, Dibbern, Fackelmann, Keeper, Melitta, Paşabahçe, RAK, Robbe & Berking, Rosenthal, Steelite, Wenko, WMF, Zieher, Zwiesel and Zwilling are among the registrations. In addition, numerous leading names in the living and giving sector will also return to the next Ambiente 2021 – including Blomus, Bloomingville, Boltze, Broste Copenhagen, Dôme Deco, DPI, Duif International, Eichholtz, Ethnicraft, Gilde Handwerk, Giobagnara, Gries Deco with ipuro, Höfats, Hoff-Interieur, IB Laursen, Lind DNA, Lightmakers with Light & Living, Kare Design, Paperproducts Design, Philippi or Wolf.

Ambiente 2020 provided fresh inspiration by enlarging its dining area to create a dedicated platform for the hotel, restaurant and catering sector (HoReCa). The new hall 6.0 was the perfect hub for national and international decision-makers in the hospitality segment. After its successful launch visitors can look forward to a dedicated HoReCa Hall 6.0 again in 2021 and leading international speakers in the HoReCa Academy. Virtually without exception, all exhibitors of hall 6.0 have already registered for Ambiente 2021.

The special Focus on Design presentation is a further highlight of Ambiente 2021. For the second time, the coming Ambiente will showcase extraordinary products from a select design nation or region.



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