Brau Beviale

Brau Beviale

September 4th, 2020
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Beverage industry is a continuously growing sector in all over the world. The global beverage industry is supposed to touch the mark of $1.9 trillion by 2020. MST definitely plays an important role in this regard by substituting the traditional methods. This sector has acknowledged the importance of this technique and adopted it. According to a report published by BCC research USA on global market of membrane technology in food and beverage industries, the market share of membrane in this sector in the year 2015 was about $4.2 billion and it is expected to reach to $5.8 billion by the year 2020 (MST030C, 2016-membrane technology for food and beverage processing: global markets, February 2016). MST is still growing, finding more applications in food processing. Conventional membrane process like MF, UF, NF, or RO can now be considered as standard unit operations. Currently, beverage industries use integrated membrane technique instead of any single process because it increases the product quality and product range. Fine control of pore size in filtration medium can selectively extract medicinally important bioactive components from waste juice/pulp.

Messegeschehen – Zubehör und Vermarktung

Cold sterilization by membrane-based systems has initiated a new technique of juice preservation. Juice can have a long shelf life without any preservative and additives maintaining its natural taste, flavor, and nutritional profile. Such juice is in high consumer demand. Thus, overall it can be concluded that various membrane-based separation techniques have proven their tremendous potential in beverage industries and would continue to dominate the beverage processing technologies in future as well.

Messegeschehen – Verpackung

The beverage industry is changing dramatically in response to new customer demands for healthier, more sustainable, and novel products. For the first time, sales of bottled water are overtaking carbonated sodas (Packaged Facts, 2015a). Pricing of these products is tending toward premium, driven partly by lower raw material costs for PET bottle stock (Agnese, 2016c).

Noncarbonated product lines have thus become a new focus for product managers as companies diversify and optimize their product mix. In the meantime, smaller can and bottle sizes are being rolled out for carbonated beverages to improve profit margins. In pursuing higher profits and adapting to these changes in consumer tastes, R&D spending has increased an average of 20% per year over the past five years (Jacobsen, 2016).

Two companies, Coca-Cola and PepsiCo, account for 40.0% and 33.5% of the market capitalization, respectively. Business is good, with gross margins in Q1 2016 57.3% with EBITDA at 26.9%, owing to strong brand-name presence and consumer loyalty (Technomic, 2016c). Lower oil and agricultural commodity prices contributed to lower costs as well as increased investment in efficient packaging processes and cost-cutting initiatives. Revenue growth, flat for several years, is now up at 4.1%. Revenues for the past 10 years achieved a compound annual growth rate (CAGR) of 5.5%.


The top four producers had sales of $78.2 billion in 2015, with Coca-Cola having $44.3 billion and PepsiCo $20.6 billion. The US drink market volume is estimated at a stunning 51.3 billion gallons (194.2 billion liters). Of this, soft drinks represent 24.9%, bottled water 19.6%, coffee 17.9%, milk 12.6%, beer 12.5%, and tea 4.9% (BIG, 2016). The market is fluid. In 2015, soft drink consumption declined 1.5% (Mintel, 2016c), ready-to-drink coffee increased 16.5%, energy drinks increased 9.8%, bottled water increased 7.9%, and ready-to-drink tea increased 4.5% (Nielsen, 2016c).

Retail sales of alcoholic beverages in 2015 reached $218.4 billion. In the overall drinks market, distillers and vintners represent 12%, brewers 5%, and soft drinks 83%. Off-premise consumption (at home) accounted for 54.8% of all sales. Beer has an 83% share of the drinks retail market by volume, with sales of $105.9 billion, equivalent to a liquid volume of 24.2 billion liters, up very slightly year-by-year (Brewers Association, 2016). Of this, Annheuser-Busch had a 43.6% share of volume, and MillerCoors had 25.1%. After Annheuser-Busch acquired MillerCoors in 2016, it stands now as a $64 billion company with the potential to utterly dominate the market. Light beer consumption is at 45.5%. Craft beers are up 9.8% and approaching a 10% market share.

Wine sales overall were $32.5 billion, with an annual growth of 2.0%. The top six winemakers accounted for 78.6% of volume with three that are dominant (E&J Gallo Winery 29.6%, The Wine Group 17.9%, and Constellation 15.6%). At-home sales were 59.1%, up 4.5%. Domestic wines represent 76.8% of sales, with imports from Italy (31.4%), France (27.7%), and (Australia 7.7%) representing the balance. Spirits sales were higher, $80.1 billion on 519 million gallons, showing a growth of 2.6% in sales, 2.3% by volume, and 4.1% in revenues.

Costs to the beverage industry include sweeteners, metal, juices, and PET. The beverage industry is well globalized and experiencing a favorable international market expansion.

Continuity is the big advantage of BrauBeviale. With its concentrated 3-year power, it provides space for new ideas – and time for them to develop. Not just the mega-trends in the industry, but also the smaller topics that offer so much potential for innovation.

Messegeschehen – Technologie

BrauBeviale has taken place in the Exhibition Centre Nuremberg since 1978. The event had already attracted 152 exhibitors and 2,478 visitors to the Exhibition Centre Nuremberg by 1980. Today’s capital goods exhibition originated in Bamberg, where it was launched in 1957 as a training course and social event for the sector.

About 40,000 trade visitors, including around 18,000 from outside Germany, travelled to the most important international capital goods exhibition for the beverage industry this year. With 1,086 exhibitors, 54 percent from outside Germany, the exhibition provided an opportunity to learn all about the beverage manufacture process chain: high-quality raw materials, innovative technologies and components, efficient and sustainable packaging, and creative marketing ideas. Once again this year, the exhibition had the key theme of “Future viability of the beverage sector”.

About 40,000 trade visitors in 2019, BrauBeviale was the most important international capital goods exhibition for the whole beverage production process chain: raw materials, technologies, logistics and marketing. Small and medium enterprises and global players from Europe and the rest of the world used the creative atmosphere at BrauBeviale to develop solutions. It has long been one of the leading European exhibitions for the production and marketing of beer and non-alcoholic drinks.

The exhibition covers the fields of process chain of beverage production, production and marketing of drinks and beverage technology. On three exhibition days, exhibitors and visitors will be able to discuss the latest developments within the beverage production.

Being there pays off. Establish promising contacts and acquire new orders – use BrauBeviale as a marketing tool. We will bring you closer to your objectives.

Enter into conversation. BrauBeviale provides the perfect setting for getting to know potential customers, clients and business partners from the area of process chain of beverage production. Approach your future projects with a good network and achieve more.

Messegeschehen – Verpackung

Be a topic of discussion. Leave a good impression: present your company and your products at BrauBeviale. As a first-class industry get-together, BrauBeviale is also extremely well-received by the media. Thus, your innovations will receive the attention that they deserve.

BrauBeviale will be in 2020 again the most important trade fair for the beverage industry, covering the whole spectrum of beverage production and marketing. And it’s not the industry’s “regular meeting” for nothing. Those who come here come to discuss, talk shop and look for concrete solutions – with a high level of personal dedication. As an exhibitor, you can benefit from this exciting proximity to both new and existing customers and show them at your stand why your products and innovations are the best. And on top of all that, there are still more reasons to be in Nuremberg from 10 – 12 November 2020.



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