Maadico

E-Commerce Berlin

E-Commerce Berlin

September 1st, 2020
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Electronic commerce is a relatively new concept that crept into the business vocabulary during the 1970s. A picture of electronic commerce is emerging in which the Internet will become the essential dial-tone for conducting business by the year 2000. This contribution addresses definitional, theoretical and contextual issues including the nature, drivers, enablers, and the magnitude of electronic commerce. The author discusses the role of electronic markets, the effects of information technology on electronic commerce, interactivity, and the evolution of disintermediation to re-intermediation. A definition and typology of electronic commerce are offered. Theoretical and conceptual approaches to electronic commerce are advanced in terms of transaction cost theory, marketing, diffusion, information retrieval, and strategic networking. Lastly, the author poses the question of how electronic commerce adds value.

Broadly speaking, electronic commerce includes any form of economic  activity con-

ducted via electronic connections. The bandwidth of ª electronic commerceº  spans  from

electronic markets to electronic hierarchies  and also incorporates electronically supported

entrepreneurial networks and  cooperative arrangements (electronic networks). The mar-

ket coordination mechanism is  their common characteristic. Services within the tourism,

finance, or insurance industries, but also  product distribution and customer  services, are

typical fields of application.

Broadly speaking, electronic commerce includes any form of economic  activity con-

ducted via electronic connections. The bandwidth of ª electronic commerceº  spans  from

electronic markets to electronic hierarchies  and also incorporates electronically supported

entrepreneurial networks and  cooperative arrangements (electronic networks). The mar-

ket coordination mechanism is  their common characteristic. Services within the tourism,

finance, or insurance industries, but also  product distribution and customer  services, are

typical fields of application.

Broadly speaking, electronic commerce includes any form of economic  activity con-

ducted via electronic connections. The bandwidth of ª electronic commerceº  spans  from

electronic markets to electronic hierarchies  and also incorporates electronically supported

entrepreneurial networks and  cooperative arrangements (electronic networks). The mar-

ket coordination mechanism is  their common characteristic. Services within the tourism,

finance, or insurance industries, but also  product distribution and customer  services, are

typical fields of application.

Broadly speaking, electronic commerce includes any form of economic  activity con-

ducted via electronic connections. The bandwidth of ª electronic commerceº  spans  from

electronic markets to electronic hierarchies  and also incorporates electronically supported

entrepreneurial networks and  cooperative arrangements (electronic networks). The mar-

ket coordination mechanism is  their common characteristic. Services within the tourism,

finance, or insurance industries, but also  product distribution and customer  services, are

typical fields of application.

E-commerce Berlin Expo is the biggest pure play ecommerce event in the (tech) capital city of Germany. Over 7,000 visitors and 180 exhibitors are expected. This event provides business opportunities for the entire e­commerce ecosystem: from merchants to platforms, hosting providers, logistics providers, payment processors and other online solution businesses.

The Expo brings together the top players in the ecommerce industry to offer online sellers and retailers the opportunity to develop their expertise and enhance their business strategies. The organizers of this event work closely with the most important industry associations including the Händlerbund e.V (50,000 members in Europe), BEVH, E-commerce Association, and Bundesverband Onlinehandel BVOH. This ensures a strong representation of trade professionals at the event.

The visitors will also have the opportunity to participate in presentations covering the current ecommerce trends. Leading industry experts will give their talks and share their expertise on as many as four stages. This year, the list of exhibitors includes well-known players such as Shopware, Shopify, Trusted Shops, Profihost, Aircall, Newsletter2Go, Asendia, Retail Rocket, Vario Software, and many others.

During the Fair, you can meet not only people representing companies at the stands but you also have the chance to get involved during the Questions and Answers session after each presentation as well as getting to know people in the networking space. These relationships can pay off in the future.

One of the most underestimated benefits of exhibiting is face-to-face contact with a real person and an honest opinion and/or feedback on your service or product. Small changes that you introduce to your products can have enormous significance for your business. This is not what an anonymous online feedback will give you.

Although participation in the presentations is free, it is tried to ensure that the agenda competes with conferences, for which you usually have to pay dearly. The invited speakers are dominated by practitioners and experienced consultants. After many years of experience, we decided to present a wider spectrum of knowledge in form of shorter presentations. Such a formula makes the presentations an impulse for behind-the-scenes conversations and exciting Q&A sessions.

The number one topic of the Fair is always to increase conversions and sales. The fair strives to include, alongside business optimization issues, some inspiration and knowledge about highly competitive markets.

This fair is practically the only opportunity to meet people standing behind the service and product and ask them about what cannot be read on the website and what your customer support will not tell them. Take advantage of this and eliminate your doubts.

Each exhibitor is motivated to offer an exclusive offer for their product and/or service. Depending on the product or service, you can gain some additional trial period or discount.

Networking with the market (and also your competition) is an amazing dose of reflection and inspiration. Take advantage of the event not only to present your products and services but also to find out what is being said behind the scenes and how the future of the industry is perceived by the participants.

The conference is a great chance to meet with companies that already use your products or services. Give your clients the opportunity to meet your time, gather feedback from them, present future company plans and the ways of developing your products and services. It will pay off.

Registration is free and gives you an access to the expo area and presentation stages. Please be aware that the access to the stages can be limited due to safety reasons.

In 2020 the EBE will take place for the fifth time after successful editions in 2016-2019. Within 4 years the EBE has established itself as one of Germany’s leading e-commerce events. With more than 10000 visitors and 300 exhibitors, the event has hosted notable companies in the past, such as Google, Samsung, Alibaba, Zalando, Facebook, DHL and L’Oreal.

Source:

https://ecommerceberlin.com/

Note:

The images and text displayed above are under the copyright law and authority of the holder of the event and image and will not be used for any marketing, financial and profiteering of any kind. The Goal of these articles is merely further publicity.

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