September 4th, 2020
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 Nowadays, consumers are engaging with fitness and healthy companies more than ever before, in an attempt to improve their lifestyles. For this reason, investing in fitness industry could be a very profitable business.

Fitness experiences made us feel like better versions of ourselves. A lot of people love going to the gym or even to boutique studios where they can find fitness classes like cycling, running, pilates or yoga. 

Some of them are addicted to the fast-paced energy, the motivational instructors and the way exercising with a group pushed them harder. These classes left them feeling energized, refreshed and stronger.

According to Statista, the global fitness and health club industry generates more than 100 billion U.S. dollars in revenue per year.

The United States is the biggest market worldwide not only in terms of revenue but in regards to the number of members in health & fitness clubs as well. His market had an estimated size of more than 32 billion U.S. dollars.

According to the IHRSA (International Health, Racquet & Sportsclub Association), the $30 billion health and fitness industry in the U.S. has been growing by at least 3 – 4% annually for the last ten years and shows no signs of slowing down anytime soon.

If anything, it’s accelerating. Currently about 20% of American adults have a fitness club membership. Globally there are over 180,000 fitness clubs, estimated to have earned $84 billion from their 145 million members.

Today there are more options than ever before to stay fit than just hitting the elliptical. Before there were not enough options, people who couldn’t find that hour to get to the gym probably just wouldn’t exercise.

 FIBO USA could not have picked a better place. Miami Beach, which attracts fitness enthusiasts from all over the world with such hotspots as its Muscle Beach, where locals exercise at a plethora of fitness clubs and companies invest in a healthy lifestyle, will host the second FIBO USA from 17 to 19 October. In a study, Miami was just recently declared the “healthiest destination in America”¹ with its diverse fitness clubs, spas, yoga and Pilates studios, wholefood stores and vegan restaurants. The venue for FIBO USA is the newly designed Miami Beach Convention Center located at the heart of South Beach.

The plan is to also bring the strength of FIBO in Germany to bear in the USA: by connecting all market players – manufacturers and club operators, but also public institutions, all types of companies and, of course, the many fitness fans. They will be given the unique opportunity to be the first to put market innovations to the test at the trade show, to network on a global scale, to consult experts and be instructed by top trainers. FIBO USA is a trade show, convention and fitness festival – all in one.

This is where the industry is booming

A quarter of all fitness clubs in the USA are based in the South East of the country. This is one of the reasons for FIBO USA to offer a trade show platform that thrills both professionals and consumers alike. In greater Miami 11,000 people are employed in the fitness industry and 142,000 have gym memberships. “This enormous potential has convinced us that Miami is the perfect location,” Silke Frank, Event Director for FIBO global says and she adds, “With FIBO USA we are entering one of the epicentres of the American health and wellness industry and expect that it will bring new energy to the FIBO brand and fitness community at large”.

Be it cruise ships, fully serviced residential complexes or country clubs – fitness permeates more and more areas of life. “We are now entering the Fitness 4.0 phase, a better connected, holistic and health-oriented sector, that serves the bigger picture and with greater relevance to society,” Herman Rutgers, FIBO International Ambassador, in charge of organising the second American Health & Fitness Forum at FIBO USA underlines. “Fitness is no longer limited to the “four walls” of the gym.” This is why such vertical markets as enterprises, fire brigades, police forces, tourism, leisure and home fitness are in focus when canvassing visitors. Miami is home to numerous big players like cruise lines (Carnival and Royal Caribbean), NASA, Real Estates as well as many universities, colleges, country clubs, youth organisations, and the armed forces. FIBO works with ambassadors from all of these areas.

Exhibitors include international market leaders who wish to expand their visibility in the USA but also American enterprises wishing to address new target groups at FIBO. Taking part in the premiere in Miami will be miha bodytec, Aktiv Solutions, Keiser Corporation, Ziva Fitness, MYZONE, Zumba, LesMills, POUND, XBody, and Beachbody. “We need more interaction among consumers, fitness enthusiasts and the B2B sector in the USA. FIBO USA has the potential to become the “big gorilla” in the USA that serves the complete fitness and lifestyle market,” Petra Robinson, Fitness Industry Adviser at ZUMBA, remarks and goes on to say: “FIBO USA stands the unique chance of closing the gap between professionals and enthusiasts and to create a monster event like FIBO in Germany.” Other companies that have already booked their stands include Evolt 360, Cryo Innovations, Fitlight Corp, Blazepod, Ultimate Instability, Dollamur Sport Surfaces, Yogafit, and Alignment Essentials.

What’s more: the trade show is supported by American trade associations – including ACE, the American Council on Exercise, AFAA, the Athletics and Fitness Association of America, which has already certified over 350,000 trainers and instructors, NASM, the National Academy of Sports Medicine as well as WIFA, the Women in Fitness Association.

FIBO USA also means continuing education, networking, workouts and shows. Club operators should already arrive a day prior to the trade show opening, because 16 October will see the second American Health & Fitness Forum being held in cooperation with Herman Rutgers. This forum is all about global industry trends, best practices and success philosophies. Top personalities from the global fitness industry such as David Long, co-founder and CEO of Orangetheory Fitness, Phillip Mills, founder and CEO of Les Mills, Diogo Corona, COO at Smart Fit, one of the leading fitness chains in Latin America, Todd Magazine, CEO of Blink Fitness USA and Marianne Orderud, Marketing Director from SATS – the leading operator in Scandinavia are expected to speak.

Club operators, trainers and private visitors will get their money’s worth for the FIBO FitPass with some 120 workouts, workshops and lectures. Here, visitors will find great content on topics such as marketing, member engagement, digitization or corporate culture. Celebrity workouts and competitions in physique, strength, calisthenics, and functional training round off the ranges.

FIBO, Leading International Trade Show for Fitness, Wellness & Health, which is scheduled to take place in Cologne from 2nd to 5th April 2020, has been postponed until 1st to 4th October 2020. This is in line with the current situation regarding the epidemic spread of the corona virus. The Cologne health authorities had also recommended not to hold any trade fairs with high international participation for the time being.

“With the new date in autumn we are responding to the wish of many exhibitors to offer an alterna-tive date in the current business year,” says FIBO Director Silke Frank. “We are therefore very pleased to have found a date and space solution in the talks with Koelnmesse Ausstellungen at short notice.

From Cologne to Shanghai and from Johannesburg to Miami: FIBO is present with activities on the target markets. FIBO in Cologne is the world’s biggest trade show for fitness, wellness and health attracting some 1,200 exhibitors and 145,000 visitors to Germany. Since 2014, FIBO China has been the central meeting point for the Asian fitness industry. In 2017, the first FIBO event “joined the fray” in South Africa, today’s FIBO Global Fitness Africa. 2018 saw the first HEAT MX powered by FIBO in Mexico as well as the launch of FIBO USA. FIBO is organised by Reed Exhibitions, one of the world’s largest trade show organisers.



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