Maadico

iENA

iENA

September 1st, 2020
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A start-up is an entrepreneurial experiment and a very small beginning enterprise that provides a space for self-realization, an opportunity to develop and implement unusual and risky ideas, an unparalleled satisfaction of existing needs and discovery of new needs.

 Start-ups contain the potential for exceptional growth but also unforeseen and repeated failures. They are a living laboratory to explore the emergence and maturation of an enterprise. Rapid growth, experimenting with ideas that would be too courageous for ordinary companies, high returns and quick feedback attract not only businesspeople but also researchers, to reveal and explain the functioning and perilous places of this relatively new business phenomenon.

Entrepreneurship changes the economic landscape. This is particularly true for young start-up companies with a high level of innovation and fast growth in revenues, invested capital and the number of employees. Neither the term “entrepreneurship “nor the term “start-up companies “are anywhere defined consistently. Often entrepreneurship stands for unconventional processes and low levels of hierarchy within the company; for a culture of working with commitment and a deep relationship with the company. This does not refer to large offices and long working days (although this is also part of daily work in many young companies), but to a working culture that is mainly based on cooperation and innovative productivity.2 Start-ups massively promote the creation of new jobs, not only for workers with superior education: In New York, for example, almost half of the jobs created by start-ups do not require a bachelor‘s degree.3 Germany could be an important place for start-ups: A strong economy, an established European sales market, a middle class which has been standing out for innovation over decades, the banking system which traditionally has funded German start-ups, a stable legal system and a secure geopolitical situation. However, the status quo is different: The prestigious Compass ranking of global start-up ecosystems placed Berlin as number 9 out of 20 in 2015. No other German city is mentioned in the ranking at all. Asia is significantly faster in that race. The world positions itself strategically, and no country must fall behind.

 The advancement, success and survival of the start-up usually depend on the quality of its business model, team and business strategy. A model is a tool for developing, verifying and implementing an entrepreneurial idea, a team is a small social group that creates a start-up personal background and the business strategy is a manifestation of the deliberate action of a start-up in a competitive environment.

With innovative solutions and new products, you can differentiate and assert yourself on the market! But what good is the best invention if nobody knows about it? Trade fair participation offers the best opportunity to successfully present inventions and product innovations to a competent and international audience – including worldwide media coverage! 

The iENA – Leading International Trade Fair for Ideas, Inventions and Novelties – presents high-quality, international contact opportunities between inventors and representatives from industry and commerce.

The first inventions and new products exhibition took place in Nuremberg in 1948. Since then Nuremberg has established itself as the city of inventors and the iENA as the meeting point of international inventors.

Every year the highlight for the inventors is the award of the iENA medals. On Saturday, the most promising ideas, inventions and new products were honored. During the first days of the fair a panel of experts carefully examines all of the 800 inventions. The inventions are then evaluated by a brain trust.

Everyday life can no longer be imagined without numerous inventions which were shown for the first time at the iENA: From the first catalyst to the first push-button telephone and the Tipp-Ex correction pen and on to the wheelie suitcase and the insulating emergency blanket, many inventions began at the iENA. Numerous scientific developments for medicine and industry were also presented to the public for the first time in Nuremberg. The iENA’s new products are awaited every year with great excitement. At the 70th anniversary of the iENA, inventors from all over the world will be presenting approximately 800 inventions in Nuremberg.

From 29 October to 1 November 2020, Nuremberg will once again be home to creative people, innovations and inventions from all over the world. Around 30,000 inventions have already been presented over the last 70 years at the International Trade Fair for Ideas, Inventions and New Products in Nuremberg. At this year, around 800 inventions from all over the world are expected once more. Significant momentum comes from national and international inventor organizations.

The iENA provides support in all stages of development, from the initial idea and creation of a prototype through to market launch, marketing and company formation. Key partners of the iENA include the International Federation of Inventors’ Associations (IFIA), the German Patent and Trade Mark Office, the Association of German Engineers (VDI) as well as the German Inventors’ Association (DEV) and other national and international inventors’ associations. 

With innovative solutions and new products, you can differentiate and assert yourself on the market! But what good is the best invention if nobody knows about it? Trade fair participation offers the best opportunity to successfully present inventions and product innovations to a competent and international audience – including worldwide media coverage! 

The iENA – Leading International Trade Fair for Ideas, Inventions and Novelties – presents high-quality, international contact opportunities between inventors and representatives from industry and commerce.

Child and youth inventors also make an important contribution to the iENA and present their innovations to a specialist international audience. Alongside the “Jugend forscht” winners, the VDI pilots of the future and other inventor competitions are school pupils and students from nations such as Germany, Austria, China, Croatia and Taiwan (China).

 iENA celebrates 2020 its 72nd anniversary – and can look back on a long, successful history. It started off small, and in the first years essentially represented a showcase for bizarre and whimsical ideas. Today, it is the most important international trade fair for the inventor community, and Germany’s only inventor fair with a true global image.

The huge amount of interest from inventors, associations and organizations associated with inventions of all types and the new cooperation with the START Messe Bavaria, which will take place for the first time in collaboration with iENA, certainly point to a strong anniversary fair.

Source:

https://www.iena.de/

Note:

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