September 6th, 2020
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Motorcycling is a smart and affordable way to travel, ideally suited to the Australian lifestyle. Motorcycles come in many styles and sizes from trail bikes to cruisers to touring bikes to scooters. They have lower travel costs, produce less CO2 emissions, reduce travel time and traffic congestion in urban areas, and use valuable inner-city parking space more effectively. The smaller, more efficient engines also have less impact on urban air quality. Riding motorcycles and scooters encourages outdoor activity and a healthy lifestyle.

Motorcycle sport and recreation is popular, with an estimated 4500 events each year conducted by Motorcycling Australia (MA), the national body for organizing motorcycle racing around the country. About 22,000 motorcycle sport riders hold a full racing or competition license – another 40,000 single event competition or recreational licenses are issued each year. These events contribute millions of dollars to the economy, particularly in regional and rural areas. International motorcycle events bring visitors to Australia and local municipalities. Currently Australia hosts rounds of both the World MotoGP and World Superbike championships; from time to time, other international motorcycle events are held in Australia such as Speedway World Championships, Trials World Championships and Motocross World Championships.

Other world-recognised events include the annual Finke Desert Race (500 entrants and at least three times as many support crew). The Ulysses AGM (3000 – 5000 older riders participate) and Junior Motocross Championships (700 entrants and over 1000 family members for support) are just two more examples of hundreds of community events run every year by motorcyclists. There is a major contribution to society from motorcycle-related events such as the “Snowy Ride” (which raises funds for the Steven Walter Children’s Cancer Foundation), the Ride 4 Kids, and the many Toy Runs in each state which collect toys and goods for the less fortunate in our society.

 In addition to motorcycles for sport and recreation, nearly every farm in Australia has one or more motorcycles of some description and motorcycles are a familiar sight on our streets – from the small motorcycles used by Australia Post to deliver mail throughout city and regional areas, to the powerful machines used on roads and highways by our police patrols. The “last kilometre” in delivering goods and messages in the CBD is extremely important to the city’s services and businesses; motorcycles are an intermediate solution between bicycle couriers and light commercial vehicles. Items now being delivered by motorcycle include fast foods, medical supplies and samples, and spare parts.

Motorcycling provides a low cost and flexible means of medium to long distance travel enhancing social inclusion whereas public transport is limited in the areas served and the hours of operation while cycling, even for dedicated cyclists, is only a viable option for relatively short-distance commuting. An integrated transport strategy should recognize the role and advantages of motorcycling in areas of maximum density (inner-city and suburban centers); on arterial and main suburban roads; and for inter-city travel on freeways and motorways. Motorcycles are the only other transport mode capable of travelling at highway speeds.

Beyond the high profile events, so called “grass roots” motorcycle sport is taking place most weekends. These events can attract large numbers of competitors, and associated attendees such as family and friends. Events such as Junior Motocross, Enduro events, local and State Motocross and road racing, and Trail Park rides all have large followings of competitors, and bring people to a specific location. Other events such as organised trail and adventure bike rides and tours can cover large distances but also bring flow-on economic benefit to the areas and townships through which they pass. Unfortunately, off-road motorcycle sport is under considerable threat from the closure of venues and denial of access to facilities. Such restrictions on motorised off-road sport are often motivated by concerns about the environment and excessive noise that can be generated through irresponsible or unregulated use. However, these issues can be addressed through appropriate land use and facility management.

Thanks to IMOT, we are optimally informed about the latest trends in the industry and the newcomers of the season – this is where motorcycle spring can come. Kick off your 2020 motorcycle season at the 27th IMOT International Motorbike Exhibition. Since 1994, reliably high numbers of visitors, packed halls and a huge variety on offer have been trademarks of the IMOT in Munich, Germany. And with each edition, the international significance of the IMOT has grown, amongst both exhibitors and visitors, who flock from the countries nearby in ever greater numbers. From February 14 to 16, 2020, more than 60,000 visitors are expected to congregate in the super-modern halls of MOC München Freimann, which last time hosted over 300 exhibitors from 15 different countries. Demand for the larger spaces is already ramping up. In order to provide you with a space of the size and in the location that you desire, we kindly ask you to send us the contract just as soon as you can.

Layout planning: The large booths of the most important motorbike brands are evenly distributed across six modern exhibition halls. Suppliers of tuning, accessories, and clothing will be grouped appropriately. The IMOT’s clear-cut, visitor-friendly profile will be kept up with wide corridors and clearly arranged connecting routes.

Ready-made booths and glass-walled showrooms: To cater to the tourism segment, the IMOT provides very affordable ready-made booths (including lighting and carpeting) in the light-flooded Hall 5 (atrium over Hall 3). Also very popular are the glassed-in showrooms in Halls 5 and 6, which come equipped with carpeting and power and which can be closed off.

 Program for young people: IMOT tickets for young people between 12 and 18 years of age are available for only four euro. However, many motorbike retailers and driving schools hand out entrance vouchers for free. The programme for youths is topped off by test drives on lovely motorbikes free of charge.

 Ancillary events: Special exhibitions on the BMW Boxer, customised bikes, Gold Wing, racing and sports motorbikes, and electric motorcycles will complement the enormous range on show at the IMOT. The most interesting novelties of the season will be presented on the stage in Hall 4.

The modern exhibition grounds of the MOC in the north of Munich (Freimann) are known for their representational ambience designed by the accomplished American architect Helmut Jahn. Its exclusive salon style of exhibition, fine dining, and many conference rooms (which are available for use during the IMOT) are part of what the MOC has to offer. Another major advantage is its easy-to-reach location: The six exhibition halls, enclosing about 20,000 square metres of exhibition area, are situated directly next to the A9 motorway between Munich and Nuremberg. The airport is only 20 minutes away from the MOC by car, while the tube ride from the main train station (on the U6 line to the stop Kieferngarten) takes only 12 minutes.



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