What will bridegrooms be wearing next year? We talked about this to Stefanie Denk from Club of Gents and the designer of the Portuguese manufacturer Torre. Both take it for granted that the trend towards casual looks will continue. “There will be plenty of linen textures and cotton blend fabrics again. An absolute must-have is a three-piece suit, although double-breasted waistcoats are also trendy. Getting married without a waistcoat is almost a taboo,” believes senior brand manager Stefanie Denk from Club of Gents. At Torre, they believe that we will see a revival of the “old school style”, albeit not the classic cuts but designs with larger collars, slim fit silhouettes and unusual colour contrasts. They also concur that a casual look, reflected above all by the choice of lighter fabrics, will become increasingly popular.
The magical spirit of wedding, bridal fashion and special occasion wear. The international industry specialists ordered their 2020 collections at the INTERBRIDE
The around 5,000 visitors who attended this year’s INTERBRIDE in Düsseldorf experienced three days of “wedding and event fashion at its best”. Before the start of the new season, international retailers are invited to this industry trade show, which is now in its seventh year. From 4 to 6 May 2019, they ordered the outfits which bridal couples and wedding guests will be wearing in 2020.
Düsseldorf, 16 May 2019 – The event kicked off with a surprise provided by a string quartet that welcomed the trade show visitors with live music. With the melodies of popular songs still ringing in their ears, the next highlight was already waiting for them: a catwalk with designer gowns that was bathed in special lighting effects and offered the perfect setting for numerous photos. The trade show organisers certainly welcomed their guests in style!
The organisers absolutely met the potentially extremely high expectations of the industry audience that travelled to Düsseldorf by creating a completely new look with hundreds of vases filled with white flowers that were suspended over the central piazza. Right from the start, the INTERBRIDE has not only been a platform for international exhibitors but also stood for an unparalleled ambience that distinguishes it from its competitors.
Outstanding mix of top-quality exhibitors
“We have kept our promise that the INTERBRIDE would once again be a trade show with a difference. Over the three days of the show, around 5,000 visitors from more than 50 countries placed their 2020 orders with our 180 exhibitors, which included market leaders such as Sincerity, Mori Lee or Essence of Australia,” reports trade show CEO Ulrich Wendel. “We have therefore managed to considerably increase the event’s internationality,” he adds (the trade show attracted visitors from only 40 countries last year). The total number of visitors has remained consistently high; all in all, the event was therefore a resounding success. The fact that almost 40 per cent of the visitors travelled to Düsseldorf from other countries, even from as far away as Australia or Brazil, has led Wendel to conclude that thanks to its location in the heart of Europe, the trade show’s reputation has now also become firmly established internationally.
Networking hotspot for the industry
The “business talk” get-togethers on Saturday and Sunday evening which everyone had been invited to by the trade show organisers offered an opportunity to network both on a professional and on a personal level whilst enjoying the finger food and drinks provided. In a relaxed atmosphere, people talked about their everyday working lives, as well as the latest news, trends and changes on the market.
The feedback from the exhibitors, who praised the quality of the visitors they encountered at their stands and expressed extremely positive views of the ordering business in general, has a considerable impact on the future. “Our trade show influences what we will be seeing in the 2020 season. The companies say that attending our trade show is therefore vital for them. What happens at the INTERBRIDE significantly influences the next season. As a trade show, we have managed to offer inspiration, give people the chance to strengthen their business relationships and encourage the industry to network. This makes us an outstanding B2B platform, by international comparison,” Wendel says, summarising the trade show’s outcome, an excellent basis for the organisers to build on as they start the preparations for next year.
Your customers should experience your shop as an oasis of calm and contemplation, away from the hustle and bustle outside. A fitting accompanied by understated Christmas decorations, a fragrant cup of seasonally spiced tea or tasty Christmas biscuits creates a feel-good atmosphere and doesn’t take much effort.
Festive outfits are popular around Christmas and New Year’s Eve. Whether for family parties or for a New Year’s Eve ball, your industry expertise is in demand and can be utilised effectively for public relations. Send current trend and style tips accompanied by matching photos to the offices of local newspapers. They tend to welcome topics that offer their readers added value, and this will also give you the opportunity to present yourself as a fashion and special occasion wear expert.
Stefanie Denk reckons that accessories for men are becoming more important. Whether a flat cap that matches the waistcoat, a bow tie made from the same upper fabric as the suit and waistcoat, the cool look is definitely trendy. It should also be flexible and adaptable. “A shirt with a removable collar for the party after the wedding ceremony or espadrilles made from a fabric that matches the suit make the outfit versatile, and suitable for the formal part of the wedding as well as the party afterwards,” says Denk. Torre also believes that there will be numerous innovations on the market. Accessories will increasingly be used to accentuate the bridegroom’s personality, reckons the designer of the Portuguese manufacturer Torre.
What is the latest neckwear trend? Formal and bow ties have always competed with each other. For Stefanie Denk, the trend is clearly moving towards a bow tie that matches the waistcoat. At Torre, they believe that a formal tie is still the most popular choice, although they also see a completely different development. “Many bridegrooms now eschew both and choose a decorative piece of jewellery instead. An elegant, modern look can also be created with a white shirt and masculine jewellery. Elegance always depends on the context,” says the designer of the Portuguese manufacturer Torre.
Diversity, plus size, curvy brides: these terms have been around for a while now in the wedding industry. For a good reason, because according to the WHO, 55 percent of all women in Europe are now considered overweight. For a long time, it was difficult for them to find a wedding dress that was right for them and matched their figures. However, the industry finally responded. “We already launched sizes up to size 60 (UK size 50) and above with the Molly Monroe collection ten years ago,” says Hiltrud Becher, CEO of wedding dress manufacturer Lohrengel. “Our aim is to launch trendy as well as customised designs for plus sizes on the market. The collection is becoming more extensive and varied every year”. Violetta Bryl-Malinowski from Mode de Pol also confirms that the former niche market has steadily grown.
“The market demand for plus size wedding fashion has gradually increased over the past few years. Brides are daring to show off their curves and are proud of them.” Olaf van den Brink from Ladybird views this as a positive development. “Feminine curves can certainly be attractive; what is important is that the bride feels ‘sexy’ and confident,” reckons van den Brink. Ladybird also offers a separate range of plus size dresses. These designs have bigger cups, for example, and slightly wider shoulder straps to prevent the dress from slipping.
However, which cuts and designs are particularly suitable for plus size, curvy women? For Bryl-Malinowski from Mode de Pol, it is above all the A-line; she thinks it particularly flatters feminine curves, especially in combination with a slightly flared skirt. However, the manufacturer creates a range of different cut tops and necklines, on the other hand: from corsages to sheer necklines and beautiful backs with tattoo lace, or designs with wide straps or diaphanous sleeves.
The A-line is also Hiltrud Becher’s favourite. This silhouette celebrates feminine body shapes and allows brides to create the kind of individual style and look they want on their wedding day.
Ladybird also relies on the A-line, as well as semi-sheer shoulder straps and illusion effect necklines. They have noticed that the boho trend with dresses and skirts made of flowing organza or chiffon is particularly in demand.
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