According to the most recent CMS data, total national drug spending in 1999—presumably at retail prices—amounted to roughly $100 billion. According to data from the National Association of Chain Drug Stores, drug manufacturers receive an average of seventy-four cents of every retail dollar spent on prescription drugs. If they earned 19 percent on those sales, their total profits would have been about $14 billion on the $100 billion total national spending on prescription drugs, or about 1.16 percent of total national health spending of $1,211 trillion in 1999. Thus, even if all of the profits on that year’s drug spending had been confiscated and rebated to American health care users, It would not have made much of a dent in total national health spending—only about $50 per person.
Thanks to advances in science and technology, the research-based pharmaceutical industry is entering an exciting new era in medicines development. Research methods are evolving and we have many promising prospects on the horizon – from the possibilities offered by personalised medicines, to the potential offered by harnessing the power of big data. The innovative pharmaceutical industry is driven by, and drives, medical progress. It aims to turn fundamental research into innovative treatments that are widely available and accessible to patients. As well as driving medical progress by researching, developing and bringing new medicines that improve health and quality of life for patients around the world, the research-based pharmaceutical industry is a key asset of the European economy.
With a new record number of visitors, the successful trade fair double MEDIZIN / TheraPro 2020 was able to assert itself as an important start to the year for the healthcare industry: from Friday, February 7th to Sunday, February 9th, almost 13,000 trade visitors came to the fully booked halls Messe Stuttgart to find out about new trends, make contacts and plan investments – this corresponds to an increase of over 13 percent compared to the previous year’s edition. The event duo owes its continued success not only to a unique combination of trade fairs, congresses and a supporting program, but also to its interdisciplinary concept: the range of topics extends beyond professional boundaries and includes subject-specific areas as well as professional policy and business issues.
“Goals fully achieved”
Andreas Wiesinger, member of the management of Messe Stuttgart, comments on the continued positive development: “We have not only been able to significantly increase the number of visitors, but also the number of decision-makers. We have thus created the basis for the further steps and the growth of MEDIZIN / TheraPro in Stuttgart and TheraPro in Essen. ”The new cooperation with FIBO in the area of visitor communication will“ fuel this once again ”.
The partners were also very satisfied. “We have succeeded in fully achieving our goals,” said Dr. med. Klaus Baier, President of the District Medical Association of North Württemberg. “For us, the focus was on further training. An important focus of the 55th Medical Congress was on outpatient primary care, with the aim of ensuring and further strengthening it. ”Baier sees further” potential “of the proven trade fair concept in the” intensification “of the content-based collaboration between MEDIZIN and TheraPro.
“Consistently good mood”
Rosi Haarer-Becker, head of the physiotherapy and occupational therapy program at Georg Thieme Verlag, was delighted with the interdisciplinary character of the trade fair double, the 2020 edition of which she rated as “complete success”: “Since many subject areas overlap, there was a congress for the first time, aimed at both physiotherapists and occupational therapists. The visit was good, the participants were very satisfied. Our two interdisciplinary events – for example on the subject of blank regulations – were also well received and the mood was consistently good. It is nice to see how therapists and doctors approach each other and understand that they are in the same boat. For our team too, TheraPro is always a very exciting trade fair where we learn a lot of new things. “
High visitor quality, strong southwest positioning
The exhibitors expressed similar enthusiasm, emphasizing, among other things, the high quality of the audience. “TheraPro 2020 was a complete success for us,” said Matthias Reinhardt, Sales Manager at Optica Billing Center Dr. Güldener GmbH. “We had a lot of good discussions with decision-makers at our stand and we also expect very good post-fair business. For us as a Stuttgart company, TheraPro is one of the most important dates in the year. ”Gerd Kullmann, Stand Manager of Zimmer MedizinSysteme GmbH, spoke of an“ enormous revaluation ”that the trade fair double had experienced“ as an established platform ”in recent years. “We had customers from all over southern Germany at our stand who wanted to get comprehensive, direct information on site. This time it was also felt
These statements coincide with the results of a representative visitor survey conducted by Messe Stuttgart. The decision-making competence has increased again: Around three quarters of all trade fair visitors are directly involved in purchasing and procurement decisions; a growing number are willing to travel more than 100 kilometers. The map shows a strong southwest positioning: Baden-Württemberg took the top spot in the federal states of origin, followed by Bavaria, Hesse and Rhineland-Palatinate.
Constantly good grades from the visitors
MEDIZIN and TheraPro again scored brilliantly in the visitors’ judgment: Almost all of those surveyed anticipated that the popular trade fair double would remain the same or grow in importance, and a good two thirds said that the next issue was already scheduled in the calendar. The recommendation to recommend is again around 80 percent.
The trade fair duo MEDIZIN / TheraPro impressively confirmed its position in 2020 and made it clear why these trade fairs are firmly on the calendar of doctors, practice staff and therapists from southern Germany. The event duo owes its continued success not only to a unique combination of trade fairs, congresses and a supporting program, but also to its interdisciplinary concept: the range of topics extends beyond professional boundaries and includes subject-specific areas as well as professional policy and business issues.
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