August 1st, 2020
Location on map

Experience the Spirit of Play at the key meeting point for the toy industry. As the largest and most important event of the year, the toy fair in Nuremberg brings together all international decision-makers. Well-known brands, trendy start-ups, buyers for major chains, independent retailers and large numbers of media representatives combine to make the Spielwarenmesse® a unique event for all players in the toys and games market.


Baby articles, lifestyle and trend products, school supplies and stationery, outdoor goods, fireworks and Carnival items, electronic toys and much more. You decide which products fit your strategy and range. Enjoy access to a unique selection of manufacturers for these in the twelve product groups at the Spielwarenmesse®.

You won’t find a more convenient venue to uncover trends and innovations than the toy fair Spielwarenmesse®. In the product worlds in Hall 3A, you benefit from a compact market overview of new products, award-winning toys, current industry trends and fresh start-ups.


Discover the latest worldwide trends in the toy sector as uncovered by our own international TrendCommittee, and enjoy product presentations of innovations from the toy industry, live campaigns and free-of-charge talks. Across a space of around 1,000 m², visitors can look forward to benefitting from countless impulses and sources of inspiration in the Trend Gallery in Hall 3A.

The ToyAward is presented annually to new products at the fair that stand out from the other products due to their degree of innovation, product concept, creativity and playing idea, and demonstrate the achievements of the industry. This quality label is an excellent ordering and buying guide for the trade and consumers.


At the Spielwarenmesse® 2020 visitors can see innovative products of aspiring German companies at hall 3A. Whether toy apps for children, classic wooden toys or specific model components – there are many new ideas for assembling the range.

You are searching for new, innovative toy manufacturers? Several toy companies arranged by product groups exhibit for the first time at Spielwarenmesse® in the New Exhibitor Center (NEC) in hall 3A. Many new ideas for your assortment are waiting for you.

In order to support your general search for new exhibitors, those first-time exhibitors located in the New Exhibitor Center plus all all other new exhibitors can be identified by the designation “NEW”, both in the Online Catalogue and at the Spielwarenmesse®.

Eingang Mitte

The Toy Business Forum 2020 brought you exciting presentations and talks on themes that are of genuine interest to the toy industry. High-calibre international speakers brought you up to date on all the relevant themes free of charge – current developments in the market, the latest trends from the world of trading and toys, as well as change management and marketing.

What’s next in toys, games and kids technology: Come experience a visual cavalcade of new ideas, trends and technologies shaping kids’ toys, play products and experiences in 2020 and beyond. Explore emerging trends with a global perspective, and be inspired by the latest generation of toys, games and play! Gain new knowledge, meet new players, and be inspired.


Reyne Rice is a world-renowned global trend hunter & CEO/founder of ToyTrends, a journalist published in 60+ countries, and Co-President of the Int’l Toy Trade Magazine Association. She travels the globe with a keen eye for focusing on new play trends and emerging kid’s technologies. She attends 24+ trade shows annually and is a keynote speaker at 20+ global events.

How is sustainability understood by new parenting styles and translated into the toys and games sector? The speech will reveal the main findings of the European research on changes in the awareness of sustainability. Examples of products will be provided and reasons given why Millennial parents are demanding them. The talk will highlight how to create business opportunities through new materials.


Clara Blasco is a design & trend researcher at AIJU. She has worked as a designer, UX researcher and lecturer. She detects user insights and trends to advise toy and childcare companies, coordinates R&D projects and facilitates innovation workshops from a Design Thinking perspective. She has written several publications. She is currently doing a PhD on innovation management in the toy industry.

Demographic shifts in population plus structural shifts in how the world does business means that the toy industry must anticipate inevitable change and adapt to it. A look at how the toy industry can take advantage of a changing world and prosper.

Richard Gottlieb is the CEO of Global Toy Experts, founded in 1994, which provides consulting services to U.S. and international toy companies. Richard is also the publisher of Global Toy News, a web-based magazine founded in 2009, co-producer of the annual Toy Talks Forum in Shenzhen, China and co-anchor of The Playground Podcast.

A journey into retail concepts and digital applications that wow customers in the form of installations that serve the need for information, facilitate infinite product variety or offer premium service quality. A glance at the concepts clearly shows that just one screen on its own is not enough. Find out what works in terms of digitalisation, what it is better to forego and what is coming down the tracks.

Eingang NCC Ost

Caroline Zöller is the Founder of the Forteam Communications Agency. As a lecturer at the Retail Academy, she focuses on the topic of digitalisation and helps to organise workshops, seminars and store tours. She favours concepts that prioritise customer needs over technology.

The era of holographic storytelling has dawned and Kevin Proesel shows how mixed, virtual and augmented reality are creating new opportunities for presentations and experiences. As powerful mobile devices become increasingly ubiquitous, web-based AR in particular will prove a key technology for consumer experiences in the future. He highlights the seamless media changes from print or packaging to AR that this will facilitate and what this will ultimately mean in terms of a paradigm shift from content marketing to discovery marketing.

Kevin Proesel has been part of the Saint Elmo’s Group since 2008. He has played a significant role in the agency’s focus on holographic content. His team has been creating seamless augmented reality experiences for brands and products since 2016.

More than a million products compete for the visitors’ attention at Spielwarenmesse®. They all promise to be fun to play and make children’s eyes light up. But are they also safe? Nowadays, quality and safety dominate the toy industry. The Spielwarenmesse® provided lots of useful information on these issues. Manufacturers and traders can find out all about toy safety in the Testing & Inspecting Center throughout the fair. The national and international test and inspection institutes there in hall 11.1 provide information about test procedures and safety requirements.



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