Cosmetic and personal care products used in Europe is a by far a vast majority of more than 500 million customers. These cosmetics include antiperspirants, fragrances, makeup and shampoo, soaps, sunscreens, and toothpaste. The use of these products is associated with improved healthy lifestyles and improves self-esteem.
The European cosmetic market was valued at 77.6 billion Euros in 2017, this makes Europe the largest market in the world. Consequently, Germany has the largest market at 13.6 billion Euros, followed by France, the UK, Italy, and Spain respectively. In the same way, skin care and toiletries are the best selling products having sales of approximately 20 billion Euros in 2017. Additionally, retail sales for hair care products (14.8 billion), perfumes (11.9 billion) and decorative cosmetics (11.2 billion) follow.
The cosmetic industry also contributes significantly to Europe’s GDP. It is estimated that cosmetic manufactures contribute 11.05 billion Euros in GDP to Europe’s economy. Additionally, indirect activities contributions to the European economy were estimated at 18.14 billion in GDP in 2015.
It is also estimated through direct, indirect or induced employment, that the European cosmetic industry supports over 2 million jobs. Approximately 1.64 million workers are indirectly employed, 165,750 workers are directly employed while around 366,200 to 549,400 workers are induced employees in the European cosmetic industry. Moreover, slightly more than 5.1 billion Euros are paid in wages to direct employees and 12.0 billion paid in wages and salaries to those indirect employed in the supply chain for cosmetics.
Additionally, the wages earned contribute to at least 5.3 billion Euros in social security direct or indirect workers. The salaries also contribute to social growth as it is used to buy good and service completing the salary calculation cycle. Moreover, the number of females employed in the European cosmetic industry supersedes males with the workforce providing 61% females compared to 39% males.
The value chain in the cosmetic industry is divided into five different stages. The first stage is the input to production. These are companies responsible for the provision of raw materials to make cosmetic products. They include companies producing ingredients and packing components for the cosmetic products. Next is the manufacturing stage; companies engage in supporting activities such as accounting, business administration and legal services and produce a finished cosmetic product. Next, the product moves for distribution and/or wholesale. Finally, the product moves to retail sales and purchase of cosmetics. The end-customer later buys the product from selling channels like online stores, pharmacies, supermarkets or beauty salons.
The cosmetic industry is driven by science and research. Moreover, cosmetic companies spend 5% of their sales on research. Additionally, 77 innovation facilities have been established in Europe to carry out research related to cosmetics. These centers focus on product development, market research, and legal and regulatory compliance. Development on antiperspirants, perfumes and skin-related technology is strong and take over 5 years of research and formulation to introduce a new product in the market.
Nature has always been regarded as a source of energy and the best supplier of active ingredients for holistic care, vitalization and underlining people’s natural beauty. VIVANESS in the Exhibition Centre Nuremberg is the International Trade Fair for Natural and Organic Personal Care. It brings together the traditional with the modern and pioneers with newcomers from the international cosmetics sector in a unique manner. These present products to industry professionals from all the relevant sales channels, such as natural food specialist stores and also retailers such as specialised online stores, chemists, drugstores and perfumeries.
The perfect opportunity for natural and organic cosmetics manufacturers, natural and organic cosmetics buyers, natural and organic cosmetics traders and service providers to make new business contacts and experience the variety of natural beauty products in a relaxed atmosphere. Enter the world of care, too – into natural beauty.
The International Trade Fair for Natural and Organic Personal Care, combined with BIOFACH, World´s Leading Trade Fair for Organic Food, is an important business event, an emotional event for the sector, and both a get-together and an opportunity for positioning. Not for nothing is the exhibition duo the annual platform for:
- Network: Nowhere else do all the customers, suppliers, partners and potential new customers meet personally in a comparable way.
- Market: This is where supply meets demand – for both visitors and the exhibiting companies. Manufacturers present their company and products to the whole community and observe and analyse the market and position themselves for the competition at the same time.
- PR: VIVANESS is used for imagebuilding by manufacturers and traders and all the stakeholders involved. With over 1,000 media representatives from about 40 countries and extensive media reporting, the exhibition duo offers a powerful PR platform.
- Knowledge: The VIVANESS Congress provides extensive information about the natural and organic cosmetics sector. Nearly 10,000 congress participants sourced information at 149 individual events at the BIOFACH Congress in 2020.
- Politics: Every year, the exhibition duo gathers representatives from politics, associations, NGOs, VIPs and other opinion formers and figures of public interest. Here the organic stakeholders discuss matters concerning the future of the market and use this joint platform for shaping the future.
Success story of VIVANESS
Natural and organic cosmetics have been part of the product spectrum at BIOFACH, World´s Leading Trade Fair for Organic Food, since the exhibition was launched in 1990 by Hagen Sunder, Hubert Rottner and Jürgen Ries. As the range of natural cosmetics grew constantly and the demand also increased, this segment was separated in 2007 and has taken place parallel to BIOFACH ever since as the independent exhibition VIVANESS.
In this period VIVANESS has established itself as the International Trade Fair for Natural and Organic Personal Care. 292 natural and organic cosmetic exhibitors gathered at VIVANESS 2020 in hall 3C.
290 exhibitors at VIVANESS, International Trade Fair for Natural and Organic Personal Care, 47,561 trade visitors from 136 countries (incl. BIOFACH, World’s Leading Trade Fair for Organic Food) and an extensive supporting programme: Trade visitors at VIVANESS 2020 sourced information on current trends and innovations from the natural cosmetics industry.
From all the new products presented at the exhibition, the visitors chose again their favourite product from each category for the Best New Product Award. Moreover, successful networking was guaranteed thanks to the many experts present.
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