Sensory marketing is a strategy that has a significant effect on the consumer’s senses, influencing their perception, judgment, and behavior. The primary goal of this marketing technique is to communicate a direct message to the consumer’s brain, generating interest and
One of the most disruptive developments in the retail industry in recent times has been the increasing dominance of ecommerce. Although ecommerce itself is not a new concept, advancements in ecommerce and its related fields such as deliveries and logistics
The energy and resource efficient manufacture of consumption and investment products is becoming a competitive advantage and companies are increasingly interested in optimal manufacturing chain design and process operation.
In recent years, biometric technologies, such as iris, facial, and finger vein recognition, have reached consumers and are being increasingly applied.
As the computational power of IoT (Internet of Things) devices increases, business processes can use them to provide information about real world as well as to execute part of business processes, reducing the amount of exchanged data and central processing.
In today’s digital and technical environment, employers are looking for personnel that can contribute to the organization not only with the use of technical skills but can also express their expertise with the use of positive emotional intelligence and communication effectiveness.
Recent technological advances in communication infrastructure, especially those in the realm of mobile services, have drastically impacted how people interact socially.
The Internet of Things (IoT) is overpopulated by a large number of objects and millions of services and interactions.
The literature review on the success of management information systems (IS) provides empirical evidence that mere investment in IS and New Management Tools (NMTs) does not guarantee better business results.
Maadico is an international consulting company in Cologne, Germany. This company provides services in different areas for firms so they will be able to interact with each other. But specifically, raising the level of knowledge and technology in various companies and assisting their presence in European markets is an aim for which Maadico has developed … (Read more)
