Marketing & Sale

Marketing & Sale
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Marketing Communication

The purpose of this paper is to highlight, using documenting studies on the specialty literature, the influence that one has the integrated marketing communication on consumer buying behaviour.

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Marketing & Sale
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Brand Identification

The concept of consumer–brand identification (CBI) is central to our understanding of how, when, and why brands help consumers articulate their identities.

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Marketing & Sale
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Developing Products

Product development usually refers to all stages related to the presentation of a product from concept or idea to distribution in the market and subsequent services. In other words, product development encompasses the entire production process until it reaches the customer.

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Marketing & Sale
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Developing a Brand

A strong and well-known brand can help your business attract new customers and retain existing customers. If you want to be strong in the business world, you need to have a good brand for your business that you need to fully develop before you start using it in advertising or marketing. Having a specific brand can direct your business and should be included in the overall planning of your business.

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Marketing & Sale
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A Design Process

Young graphic designers spend a lot of time learning the design process, while experienced people just need to update their application methods and use new design software.

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Marketing & Sale
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Definitions of Marketing

Marketing is a set of activities, innovations and processes to communicate, present and exchange offers that are valuable to customers, partners and society at large.

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