The purpose of this paper is to highlight, using documenting studies on the specialty literature, the influence that one has the integrated marketing communication on consumer buying behaviour.
The concept of consumer–brand identification (CBI) is central to our understanding of how, when, and why brands help consumers articulate their identities.
Product development usually refers to all stages related to the presentation of a product from concept or idea to distribution in the market and subsequent services. In other words, product development encompasses the entire production process until it reaches the customer.
A strong and well-known brand can help your business attract new customers and retain existing customers. If you want to be strong in the business world, you need to have a good brand for your business that you need to fully develop before you start using it in advertising or marketing. Having a specific brand can direct your business and should be included in the overall planning of your business.
Young graphic designers spend a lot of time learning the design process, while experienced people just need to update their application methods and use new design software.
Marketing is a set of activities, innovations and processes to communicate, present and exchange offers that are valuable to customers, partners and society at large.
Maadico is an international consulting company in Cologne, Germany. This company provides services in different areas for firms so they will be able to interact with each other. But specifically, raising the level of knowledge and technology in various companies and assisting their presence in European markets is an aim for which Maadico has developed … (Read more)