22 Apr Artworks
Arts-based initiatives provide many benefits for organisations, managers, and employees, but little is known of how marketing can incorporate art to add value for consumers....
Arts-based initiatives provide many benefits for organisations, managers, and employees, but little is known of how marketing can incorporate art to add value for consumers....
Little research has examined the use of social media as people watch live sporting telecasts— an activity that has been referred to as the second screen phenomenon....
This paper examines the impact of digitalization - the adoption of Internet-connected digital technologies and applications by companies - on B2B exchanges. While B2C exchanges are the subject of numerous studies on the transformations brought by the digital technologies, B2B exchanges are far less analyzed. Building on...
Today's sales force play crucial roles and are considered essential and strategic for enhancing competitiveness and sales growth....
This study aims at understanding the role of customer engagement in writing online reviews by shoppers with specific focus on mobile devices for shopping....
We investigate the dynamic effects of customer experience levels on satisfaction in China’s automobile industry....
This paper reflects on purchasing & supply management (PSM) research in an industrial marketing perspective, using Industrial Marketing Management (IMM) as a proxy....
In the last decade, the use of smartphones has grown steadily. ...
The purpose of this paper is to highlight, using documenting studies on the specialty literature, the influence that one has the integrated marketing communication on consumer buying behaviour....
The concept of consumer–brand identification (CBI) is central to our understanding of how, when, and why brands help consumers articulate their identities. ...