January 8, 2022

Definitions of Marketing

Marketing is a set of activities, innovations and processes to communicate, present and exchange offers that are valuable to customers, partners and society at large.

List of contents

Definitions of Marketing

Marketing is a set of activities, innovations and processes to communicate, present and exchange offers that are valuable to customers, partners and society at large.

Definition of marketing research

Marketing research is a function that connects the consumer and the general public to the marketer through the provision of various information that is used to identify and define marketing opportunities and problems and to produce, refine and evaluate marketing actions; Monitoring marketing performance; And improves the understanding of marketing as a process. Marketing research identifies the information needed to address these issues, designs the data collection method, manages and executes the data collection process, and then analyzes the results and communicates their findings and implications.

Brand Definition

A brand is essentially a brand, design, or logo, symbol, or any other feature that distinguishes one business’s product or service from that of another business.

Types of Marketing

Influencer Marketing

According to the National Association of Advertisers (ANA), influencer marketing focuses on influencing celebrities who influence potential buyers and directing their marketing activities around them to convey the brand message to a larger market. In this type of marketing, instead of direct marketing to a large group of consumers, an inspiring natural or legal person (which can include celebrities, content producers, customer sponsors, and employees) promotes and marketing a brand, and by participating in the advertising campaign, it encourages the community to use special business services.

Relationship Oriented Marketing (Customer Oriented)

According to the National Association of Advertisers (ANA), relationship marketing refers to strategies and tactics for segmenting customers to build loyalty. Relationship marketing uses database marketing, behavioral advertising, and analytics to accurately target customers and build loyalty programs. In this type of marketing, we usually try to turn the customers who buy from our business into loyal customers by doing marketing programs.

Viral Marketing

Viral marketing is a marketing phenomenon that facilitates and encourages people to convey a marketing message. The reason for naming this method is that just as the virus is transmitted from person to person, so as this marketing method.

Green marketing

Green marketing refers to the development and marketing of products that are assumed to be safe for the environment (ie, designed to minimize the negative effects on the physical environment or improve its quality). The term may also be used to describe efforts to produce, promote, package and recover products in a way that is sensitive or responsive to environmental concerns.

Marketing based on a business keyword (SEO)

Keyword marketing involves the use of keywords and phrases that are common in a business that they use to search their digital world. The main advantage of this method is that it gives marketers the ability to reach the right people with the right message at the right time. For many marketers, keyword marketing leads to the placement of an ad when specific keywords are displayed in that ad.

Guerrilla marketing

Guerrilla marketing describes an unconventional and creative marketing strategy that aims to get maximum results from the least resources. This marketing is designed in a short time and usually creatively and is located in the public and popular space of the city.

Extroverted marketing

Extroverted marketing is a newer term for traditional marketing. In extroverted marketing, the marketer initiates communication with the customer through methods such as television, radio, and digital advertising, and is often used to influence consumer awareness and preference for a brand.

Introverted Marketing

Introverted marketing is marketing in which customers interact with the marketer in response to the various methods used to attract their attention. These methods include email marketing, event marketing, content marketing and web design. One of the goals of introverted marketing, which includes content marketing, is to create a business as a source of valuable information and solutions to problems, which in turn can strengthen customer trust and loyalty.

Search Engine Optimization

Search Engine Optimization (SEO) is the process of developing a marketing and technical program to improve visibility in one or more search engines, which typically consists of two elements.

Technically, SEO refers to ensuring that a website can be properly found by the major search engines and includes the use of relevant keywords, content, code and links.

In terms of marketing, SEO refers to the process of targeting specific keywords in which the site must “win” in searches. This can be done by modifying a website for a good score on the algorithms that search engines use to rank, or by placing keywords in the content of the website individually. Often, SEO programs are a combination of several elements and strategies.

Content Marketing

Content marketing is a technique for creating and distributing valuable, relevant and consistent content to attract and obtain a well-defined audience (specific segment) with the aim of generating profit. According to the National Association of Advertisers (ANA), content marketing involves a variety of ways to tell a brand story. Most marketers turn their ads to content-storytelling marketing to create more emotional attachment and bonding with the consumer.