As the overseer of digital marketing for your brand, the primary objective at present ought to be the generation of unforgettable digital experiences for your customer base
Sensory marketing is a strategy that has a significant effect on the consumer’s senses, influencing their perception, judgment, and behavior. The primary goal of this marketing technique is to communicate a direct message to the consumer’s brain, generating interest and
One of the most disruptive developments in the retail industry in recent times has been the increasing dominance of ecommerce. Although ecommerce itself is not a new concept, advancements in ecommerce and its related fields such as deliveries and logistics
The present article endeavors to measure the advantages of trade resulting from the European Union (EU) and the Single Market with regard to the trading of goods and services. The study focuses on the impact of the EU on goods trade since 1965 and
Happy customer, happy business ”, is an improvised version of a famous phrase that most businessmen/-women can relate to. The backbone of every customer-related process in modern business is CRM software, which stands for customer relationship management.
Arts-based initiatives provide many benefits for organisations, managers, and employees, but little is known of how marketing can incorporate art to add value for consumers.
Little research has examined the use of social media as people watch live sporting telecasts— an activity that has been referred to as the second screen phenomenon.
This paper examines the impact of digitalization – the adoption of Internet-connected digital technologies and
applications by companies – on B2B exchanges. While B2C exchanges are the subject of numerous studies on the
transformations brought by the digital technologies, B2B exchanges are far less analyzed. Building on a conceptualization
of exchanges between companies as made of activity links, resource ties, and actor bonds, this paper offers to identify three types of “digitalization” according to the nature of the most deeply impacted link.
Today’s sales force play crucial roles and are considered essential and strategic for enhancing competitiveness
and sales growth.
This study aims at understanding the role of customer engagement in writing online reviews by shoppers with specific focus on mobile devices for shopping.
We investigate the dynamic effects of customer experience levels on satisfaction in China’s automobile industry.
This paper reflects on purchasing & supply management (PSM) research in an industrial marketing perspective, using Industrial Marketing Management (IMM) as a proxy.
Maadico is an international consulting company in Cologne, Germany. This company provides services in different areas for firms so they will be able to interact with each other. But specifically, raising the level of knowledge and technology in various companies and assisting their presence in European markets is an aim for which Maadico has developed … (Read more)
